中小企业B2B平台贸易对经济发展的影响研究

发布时间：2018-10-26 14:13

【摘要】：早在20世纪90年代末期,我国学者就曾预测,电子商务将成为21世纪全球信息世界的核心,拥有广阔的发展前景。Bill Gates也曾经预言：“在21世纪,要么电子商务,要么无商可务”。未来电子商务会成为我国中小企业开展国内外贸易的最重要动力。B2B电子商务是电子商务的主要形式,经过十多年的发展,已取得了令人瞩目的成绩,大量的中小企业在B2B电子商务平台上从事贸易活动。中小企业的B2B平台贸易是中小企业对B2B电子商务的具体运用。事实证明,随着经济全球化和信息化程度的不断提高,这些在B2B平台上开展贸易活动的中小企业,其发展从数量及质量上都对我国经济活动起到了举足轻重的影响,并且对经济格局的重构也发挥着不可缺少的作用,因此有必要对此展开研究。本文的研究内容是我国中小企业的B2B平台贸易对我国经济发展的影响问题,遵循以下研究路径：首先对与本文相关的电子商务的国内外研究综述进行总结和简要评析；其次阐述了中小企业的B2B平台贸易影响经济增长与经济结构变化的经济学原理,并在此基础上总结出其促进经济发展的传导机制；再次,借鉴国内外关于信息化和电子商务的测度体系,运用AHP层次分析法构建了对我国中小企业B2B平台贸易发展水平的评价体系,通过将发展水平指数化后建立经济增长的贡献回归模型来分析中小企业B2B平台贸易在我国经济增长中的作用效果。同时,研究了中小企业B2B平台贸易对我国经济结构优化升级中的影响,以其对传统产业的渗透作用、对相关第三产业的促进作用和对就业的影响为重点进行阐述；最后,基于前述研究,对促进中小企业B2B平台贸易的发展提出了相应的对策建议。研究结果表明：第一,我国中小企业的B2B平台贸易是以信息技术为基础,通过技术创新、实现规模经济效益、变革交易管理方式、促进流通、节约与优化配置资源等内在作用来促进经济增长,通过产业信息化和信息产业化,改变就业等外在表现来优化产业和就业布局。第二,通过建立中小企业B2B平台贸易发展水平的评价体系,并进行指数计算和贡献模型分析,证明中小企业B2B平台贸易发展水平指数每增加1%,会带来GDP增加0.149%,直观地反映了中小企业的B2B平台贸易对我国经济增长的正效应。第三,在对经济结构的影响上,中小企业B2B贸易向传统产业的渗透,传统产业转向线上贸易,提高了管理和流通水平。同时它还带动了第三产业的整体发展,催生出B2B供应链金融服务,带动了第三方物流的发展,衍生出大量与之相关的电子商务服务业。在此过程中,劳动力资源也得到合理配置,就业结构实现优化,就业机会增加。
[Abstract]:As early as the late 1990s, Chinese scholars predicted that e-commerce would become the core of the global information world in the 21st century, and that. Bill Gates had a broad prospect of development. There is no business to do. " In the future, electronic commerce will become the most important driving force for small and medium-sized enterprises in China to carry out domestic and foreign trade. B2B electronic commerce is the main form of electronic commerce. After more than 10 years of development, it has made remarkable achievements. A large number of small and medium enterprises are engaged in trade activities on B2B e-commerce platform. The B-B platform trade of medium and small enterprises is the concrete application of small and medium-sized enterprises to B2B e-commerce. It has been proved that with the development of economic globalization and information technology, the development of these small and medium-sized enterprises which carry out trade activities on the B2B platform has played an important role in the economic activities of our country in terms of quantity and quality. And the reconstruction of economic pattern also plays an indispensable role, so it is necessary to study it. The research content of this paper is the impact of B2B platform trade of small and medium-sized enterprises on China's economic development, following the following research path: firstly, the summary and brief evaluation of domestic and foreign research on e-commerce related to this paper; Secondly, it expounds the economic principle that the trade of small and medium-sized enterprises' B2B platform affects the economic growth and the change of economic structure, and sums up the transmission mechanism to promote the economic development on the basis of it. Thirdly, using the measurement system of information and electronic commerce at home and abroad for reference, using AHP analytic hierarchy process to construct the evaluation system of the level of trade development of B2B platform of small and medium-sized enterprises in China. The contribution regression model of economic growth is established after indexation of development level to analyze the effect of small and medium-sized enterprises' B2B platform trade in China's economic growth. At the same time, it studies the impact of B2B platform trade on the optimization and upgrading of China's economic structure, focusing on its penetration role to the traditional industries, the promotion role of related tertiary industries and the impact on employment. Finally, based on the above research, the paper puts forward corresponding countermeasures and suggestions to promote the development of small and medium-sized B2B platform trade. The results show that: first, the B2B platform trade of small and medium-sized enterprises in China is based on information technology, through technological innovation, to achieve economies of scale, change transaction management, promote circulation. The inherent function of saving and optimizing the allocation of resources is to promote economic growth, and to optimize the industrial and employment layout by means of industrial informatization and information industrialization, and changing the external performance of employment. Second, by establishing an evaluation system for the level of trade development of small and medium-sized enterprises on B2B platform, and making index calculation and contribution model analysis, it is proved that each increase of trade level index of small and medium-sized enterprises in B2B platform will lead to an increase of 0.149% in GDP. It intuitively reflects the positive effect of B2B platform trade on China's economic growth. Thirdly, on the influence of economic structure, the B2B trade of small and medium-sized enterprises infiltrates into traditional industries, and traditional industries turn to on-line trade, which improves the management and circulation level. At the same time, it also promotes the overall development of the tertiary industry, spawning the B2B supply chain financial services, driving the development of third party logistics, and derived a large number of related e-commerce services. In this process, the labor resources are allocated reasonably, the employment structure is optimized and the employment opportunities are increased.
【学位授予单位】：福州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F276.3;F724.6

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