面向策略型顾客的供应链协调模型研究

发布时间：2018-10-31 18:22

【摘要】：生产技术以及经济的不断发展,使得产品之间的差异程度不断减小,顾客的选择越来越多。零售商在商品市场中面临着日益激烈的竞争。同时,服务水平成为顾客选择零售商的一个重要标准之一,服务水平越高的企业越会得到顾客的亲睐,获得更高的利润,在市场中占据优势。服务水平不仅包括物流服务水平和服务态度等,还包括库存水平。特别是对于非季节性商品而言,顾客比较注重零售商的库存水平,缺货会造成顾客的不满意,影响其下次购买行为,从而减少了潜在顾客,并且影响零售商的信誉。我们称这样的顾客为策略型顾客。零售商的服务水平影响策略型顾客的购买行为,而策略型顾客的购买行为又反之影响零售商的库存决策,进而影响整条供应链的决策。因此本文从库存水平的角度定义零售商的服务水平,考虑受零售商服务水平影响的策略型顾客的购买行为,进而研究供应链的库存决策。本文主要从以下几方面进行分析研究：(1)简要介绍了策略型顾客的概念,详细论述了供应链契约和承诺机制,以及补货政策等相关的理论知识。(2)构建了考虑顾客策略选择行为,供应链承诺库存水平时的收益分享契约基准模型,并通过建立零售商和供应商之间的Stackelberg竞争模型,分析了供应链成员的决策问题,最后检验了三种不同补贴契约对供应链的协调能力。(3)在简单的收益分享契约基础上,考虑缺货给供应链带来的惩罚费用,分析集成供应链的性能,并引入剩余补贴契约,实现供应链的协调与优化。为了进一步提高供应链性能,结合实际情况,引入供货保证,分析了供应保证对供应链性能提升的作用,构建剩余补贴契约,分析其对供应链的协调能力。(4)由于以上模型中,市场需求始终没有满足,因此,引入了补货政策。分析补货契约对供应链性能提升的作用及其协调能力。
[Abstract]:With the development of production technology and economy, the difference between products is decreasing, and the choice of customers is more and more. Retailers are facing increasingly fierce competition in the commodity market. At the same time, the service level has become one of the important criteria for customers to choose retailers. The higher the service level, the more the enterprises will be favored by customers, get higher profits, and occupy an advantage in the market. Service level includes not only logistics service level and service attitude, but also inventory level. Especially for non-seasonal goods, customers pay more attention to the retailer's inventory level, the lack of goods will cause customer dissatisfaction, affect their next purchase behavior, thus reducing the potential customers, and affecting the credibility of the retailer. We call such customers strategic customers. The service level of the retailer affects the purchasing behavior of the strategic customer, and the purchasing behavior of the strategic customer affects the retailer's inventory decision and then the decision of the whole supply chain. Therefore, this paper defines the service level of retailers from the perspective of inventory level, considers the purchasing behavior of strategic customers affected by retailer service level, and then studies the inventory decision of supply chain. This paper mainly analyzes the following aspects: (1) the concept of strategic customer is briefly introduced, and the supply chain contract and commitment mechanism are discussed in detail. (2) this paper constructs the profit sharing contract benchmark model considering customer strategy choice behavior and supply chain commitment inventory level, and establishes the Stackelberg competition model between retailers and suppliers. This paper analyzes the decision problems of supply chain members, and finally tests the coordination ability of three different subsidy contracts on the supply chain. (3) on the basis of simple revenue-sharing contract, the penalty cost brought by shortage to supply chain is considered. The performance of the integrated supply chain is analyzed and the residual subsidy contract is introduced to realize the coordination and optimization of the supply chain. In order to further improve the supply chain performance, combined with the actual situation, the supply guarantee is introduced, and the effect of supply guarantee on the supply chain performance improvement is analyzed, and the residual subsidy contract is constructed. The coordination ability of supply chain is analyzed. (4) because of the above model, the market demand is not satisfied all the time, so the replenishment policy is introduced. Analyze the effect of replenishment contract on supply chain performance improvement and its coordination ability.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F713.32

【共引文献】