贯穿供应链全程的命题

发布时间：2018-11-01 11:14

【摘要】：正质量问题是一个严肃而又不得不老生常谈的话题,有了好的质量才能保证人民的生命财产安全、保障国家的利益。对于企业来讲亦是如此,没有质量安全,效益就无从谈起。产品生产环节出现的一个小纰漏,到了市场上就很难挽回,失去市场的认可、消费者的信赖,再庞大的企业、再辉煌的盛名也只能是昨日黄花。前些年的三鹿奶粉事件直接导致价值二百多亿元无形资产的三鹿品牌一夜之间一文不值,三鹿企业骤然垮塌。不仅如此,他给中国乳制品市场造成的影响也是深远的,导致消费者心理蒙上了巨大的阴影,以致近年来中国乳制品市场被洋奶粉独占,一提起国产奶粉消费者都敬而远之。可以说,三鹿奶粉事件的教训是极其惨痛的。对于石油石化企业来讲,因其行业的特殊性,更要把物资采购的质量问题放在首位,严抓企业效益的生命线。
[Abstract]:The problem of positive quality is a serious topic which has to be talked about. With good quality, the safety of people's life and property can be guaranteed and the interests of the country can be guaranteed. The same is true for enterprises, without quality and safety, efficiency can not be discussed. Product production links appear a small flaw, to the market is very difficult to recover, the loss of market recognition, consumer trust, no matter how large an enterprise, however brilliant reputation can only be yesterday's yellow flower. The Sanlu milk powder incident in previous years directly led to the collapse of the Sanlu brand, which was worth more than 20 billion yuan of intangible assets overnight. Moreover, his impact on China's dairy market is also far-reaching, resulting in a huge shadow of consumer psychology, so that in recent years China's dairy market has been monopolized by foreign milk powder, the mention of domestic milk powder consumers are far away. It can be said that Sanlu milk powder incident lesson is extremely painful. For petroleum and petrochemical enterprises, because of the particularity of their industry, the quality of material procurement should be put in the first place, and the lifeline of enterprise benefit should be strictly grasped.
【分类号】：F426.22;F253.2

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