宁波二百发展模式研究

发布时间：2018-11-27 20:15

【摘要】：改革开放以来,我国百货业由传统百货商店向现代新型百货公司转型并获得快速发展,但2008年的金融危机使我国经济和零售业受到较大冲击,百货业陷入发展缓慢期,然而,我国GDP仍然保持着高速发展态势,城市化加速推行,社会保障机制持续改善,且“十八大”提出到2020年实现居民收入比2010翻一番的战略目标,所有这些无疑正推动着我国城乡居民消费需求、消费动力不断提升,我国百货业还有着巨大的成长空间。面对这一机遇期,百货企业如何布局自己的发展战略、选择发展模式,成为一个至关重要的课题。出于这样的宏观环境影响,本文对宁波二百发展模式进行了研究。首先,文章分析了我国百货业发展现状与面临的主要问题,提出了本文的研究目的与研究意义；其次,论文对零售、零售业及百货业的概念做了界定,并介绍了零售百货业和组织发展模式选择方面的相关理论；然后,对国内外百货业的发展历程、未来的发展趋势及成功模式进行了解析,这为宁波二百的有关问题的分析提供了一个借鉴框架；再次,文章比较分析了宁波二百发展过程存在的失策之处和现阶段公司存在的主要问题,然后运用PEST法、百货企业发展的关键成功要素法分析归纳出影响宁波二百发展的影响因素,接着运用AHP法对宁波二百扩张发展模式进行定量了分析。最后针对宁波二百开展连锁加盟模式提出了相应的对策建议。本研究的主要结论主要有：第一,近些年,虽然宁波二百取得了长足的发展,但是其经营业绩远低于同行业平均水平。第二,导致宁波二百经营业绩较差的原因是其一直保持单体店经营模式。第三,宁波二百突破发展瓶颈的重要方向是选择连锁加盟发展模式。第四,宁波二百开展连锁加盟模式,具体可以从供应链信息系统建设、供应商关系管理、自有品牌建设与物流配送体系等方面展开实施。本文研究不但对于宁波二百未来发展模式具有重要的指导意义,而且对于未来中国百货业发展模式的战略转型也具有重要的参考和借鉴价值。
[Abstract]:Since the reform and opening up, the department store industry of our country has changed from the traditional department store to the modern new department store and gained rapid development. However, the financial crisis of 2008 has greatly impacted our economy and retailing, and the department store industry has fallen into a period of slow development. China's GDP still maintains a high speed of development, urbanization is accelerated, social security mechanism continues to improve, and the "18th National Congress" put forward the strategic goal of doubling the resident income ratio of 2010 by 2020. All of these are undoubtedly promoting the consumption demand of urban and rural residents in our country, and the consumption power is rising constantly, and the department store industry of our country still has huge growth space. In the face of this opportunity period, how to layout their own development strategy and choose the development model has become a crucial issue. In view of this macro-environmental impact, this paper studies the development model of Ningbo 200. First of all, the article analyzes the current situation and main problems of the development of the department store industry in China, and puts forward the purpose and significance of the research. Secondly, the paper defines the concepts of retail, retail and department stores, and introduces the relevant theories on the choice of retail department stores and organizational development models. Then, the development course, the future development trend and the successful mode of the department store industry at home and abroad are analyzed, which provides a reference framework for the analysis of Ningbo 200's related problems. Thirdly, the article compares and analyzes the mistakes in the development process of Ningbo 200 and the main problems existing in the company at the present stage, and then applies the PEST method. The key factors of success in the development of department store enterprises are analyzed and the influencing factors of Ningbo 200 development are summed up. Then the AHP method is used to quantitatively analyze the expansion pattern of Ningbo 200. Finally, the corresponding countermeasures and suggestions are put forward for Ningbo 200 chain joining mode. The main conclusions of this study are as follows: first, although Ningbo 200 has made great progress in recent years, its operating performance is far lower than the average level of the same industry. Second, the cause of Ningbo 200 poor operating performance is that it has maintained a single store business model. Third, Ningbo 200 breakthrough development bottleneck of the important direction is to choose the chain to join the development model. Fourth, Ningbo 200 chain joining mode can be implemented from the aspects of supply chain information system construction, supplier relationship management, private brand construction and logistics distribution system. This study not only has important guiding significance for Ningbo 200 future development model, but also has important reference value for the strategic transformation of the future Chinese department store industry development model.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F721

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