基于Multi-Agent的个性化产品供应链多边协商机制研究

发布时间：2019-01-11 12:28

【摘要】：随着经济的快速发展,国内外的经济环境发生了变化,市场环境逐渐从卖方市场转变至买方市场,消费者不仅对产品提出了“质”的要求,更对产品提出了个性化的需求,消费者的需求呈现多样化和个性化,有能力在有限的时间内生产制造出满足消费者个性化需求的产品或服务,对于企业增强市场竞争力获取更多的经济利益至关重要,显然传统的大规模定制的供应链模式已不能适应当今消费者的需求,因此,企业在未来的发展过程中必然要选择研究个性化产品供应链。个性化产品供应链中的各节点企业都有着自身的利益,各节点企业的组织结构、管理模式等都有所不同,加之物理地域范围的分散,必然会在生产过程中产生冲突,因此,通过个性化产品供应链的多边协商,可以解决冲突,提高协商效率。研究个性化产品供应链协商多边协商机制,首先建立了供应链多边协商机制的框架,建立了基于Multi-Agent的个性化产品供应链多边的单目标协商模型和基于Multi-Agent的个性化产品供应链多边的多目标的协商模型,研究多边协商中不同的风险偏好系数对协商次数、协商成交价格、协商成交质量、效用的影响,并通过实际算例和相关工具对模型进行分析验证。目前关于供应链单边协商(协商参与者为两方,即供应商和制造商)的研究较多,但关于供应链的多边协商(协商参与者为三方及三方以上,即供应商、制造商和消费者等)机制的研究很少,而关于个性化产品供应链多边协商机制的研究更是寥寥无几。个性化产品供应链多边协商机制的研究主要是利用互联网平台、云智能、Agent技术等手段将消费者的个性化需求信息共享,使消费者参与到产品生产的过程中,将消费者、供应商和制造商等链接成一体,有效利用供应链内外部的资源,为消费者提供满意的产品,提升客户体验度,提高企业的经济利润。
[Abstract]:With the rapid development of economy, the economic environment at home and abroad has changed, and the market environment has gradually changed from the seller's market to the buyer's market. Consumers have not only put forward the "quality" requirement for the product, but also put forward the individualized demand for the product. The demand of consumers is diversified and individualized, and the ability to produce products or services to meet the needs of consumers in a limited time is of great importance for enterprises to enhance their market competitiveness and obtain more economic benefits. It is obvious that the traditional supply chain mode of mass customization can not meet the needs of today's consumers. Therefore, enterprises must choose to study personalized product supply chain in the process of future development. Each node enterprise in the individualized product supply chain has its own interests. The organizational structure and management mode of each node enterprise are different. In addition, the dispersion of physical geographical scope will inevitably lead to conflicts in the production process. Through the multilateral negotiation of individualized product supply chain, the conflict can be resolved and the efficiency of negotiation can be improved. This paper studies the multilateral consultation mechanism of personalized product supply chain negotiation, and establishes the framework of supply chain multilateral consultation mechanism. The single-objective negotiation model of personalized product supply chain based on Multi-Agent and the multi-objective negotiation model of individualized product supply chain based on Multi-Agent are established. The effects of negotiation price, negotiation quality and utility are analyzed and verified by practical examples and relevant tools. At present, there are more studies on supply chain unilateral consultations (where the participants are two parties, namely suppliers and manufacturers), but multilateral consultations on supply chains (negotiations involving three parties and more than three parties, that is, suppliers), There are few researches on the mechanism of manufacturers and consumers, and few on the multilateral negotiation mechanism of personalized product supply chain. The research of multilateral negotiation mechanism of individualized product supply chain mainly uses Internet platform, cloud intelligence, Agent technology and other means to share the information of consumers' personalized demand, so that consumers can participate in the process of product production. Suppliers and manufacturers are linked into one to make effective use of internal and external resources in the supply chain to provide consumers with satisfactory products, enhance customer experience, and improve the economic profits of enterprises.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274

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