考虑零售商回收的双渠道闭环供应链协调定价模型
发布时间：2019-01-13 06:36
【摘要】：构造了电子商务环境下制造商开通网上直销渠道,零售商进行传统零售并且对废旧产品进行回收的双渠道闭环供应链博弈模型。分别计算了集中决策和分散决策下供应链各节点企业的最优定价策略,然后以集中决策下的最优定价策略为基准,通过设计一份收益共享—费用分担契约,即制造商分享一部分制造商和零售商的销售总利润,同时承担一部分零售商的回收费用,从而实现了分散决策下供应链系统的协调。最后,通过算例分析,验证了该契约的有效性。
[Abstract]:In this paper, a two-channel closed-loop supply chain game model is constructed, in which manufacturers open online direct selling channels, retailers carry out traditional retail and recycle used products under e-commerce environment. The optimal pricing strategies of each node enterprise in the supply chain under centralized decision and decentralized decision are calculated respectively. Based on the optimal pricing strategy under centralized decision, a revenue-sharing and cost sharing contract is designed. In other words, the manufacturer shares the total profit of the manufacturer and the retailer, and at the same time bears the recovery cost of the retailer, which realizes the coordination of the supply chain system under the decentralized decision. Finally, the validity of the contract is verified by an example.
【作者单位】： 大连海事大学交通运输管理学院;
【基金】：大连市科技计划项目,项目编号:2015A11GX016 中央高校基本科研业务费专项资金资助项目,项目编号:3132016304
【分类号】：F274;F224.32
[Abstract]:In this paper, a two-channel closed-loop supply chain game model is constructed, in which manufacturers open online direct selling channels, retailers carry out traditional retail and recycle used products under e-commerce environment. The optimal pricing strategies of each node enterprise in the supply chain under centralized decision and decentralized decision are calculated respectively. Based on the optimal pricing strategy under centralized decision, a revenue-sharing and cost sharing contract is designed. In other words, the manufacturer shares the total profit of the manufacturer and the retailer, and at the same time bears the recovery cost of the retailer, which realizes the coordination of the supply chain system under the decentralized decision. Finally, the validity of the contract is verified by an example.
【作者单位】： 大连海事大学交通运输管理学院;
【基金】：大连市科技计划项目,项目编号:2015A11GX016 中央高校基本科研业务费专项资金资助项目,项目编号:3132016304
【分类号】：F274;F224.32
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