基于批发价契约的多零售商横向转载的供应链协调

发布时间：2019-01-17 13:59

【摘要】：研究了多零售商横向转载的供应链批发价契约协调问题。以包含一个制造商和多个零售商的供应链系统为研究对象,基于批发价契约研究了零售商转载下的供应链协调问题,获取了批发价契约可以协调零售商存在横向转载的供应链的理论证据,并给出了相应的产生供应链协调的条件,详细分析了协调情形下供应链系统最优订货量与多零售商无转载及单报童等情形下的最优订货量之间的关系。进一步研究了制造商与零售商在Stackelberg博弈下,零售商横向转载对制造商收益的影响,并提出了在Stackelberg博弈模型中,批发价契约也有可能促使制造商选择供应链系统最优订货量所对应的批发价格,使得供应链协调,且给出了此种协调产生的具体条件。数值算例则对两种供应链协调情形下的订货量、批发价格及期望收益进行了计算与仿真。研究表明,批发价契约可能会使得多零售商存在转载的供应链实现协调,传统的双重边际化效应将会由于制造商和零售商的理性而被弱化。
[Abstract]:This paper studies the coordination of supply chain wholesale price contract which is reprinted horizontally by multiple retailers. Taking the supply chain system including one manufacturer and multiple retailers as the research object, this paper studies the supply chain coordination problem reprinted by retailers based on the wholesale price contract. The theoretical evidence that wholesale price contract can coordinate the supply chain of retailers is obtained, and the corresponding conditions for supply chain coordination are given. The relationship between the optimal order quantity of supply chain system and the optimal order quantity of multiple retailers without reprint and single newsboy is analyzed in detail. In this paper, we further study the effect of retailer horizontal reprinting on manufacturer's income under Stackelberg game, and propose a Stackelberg game model. The wholesale price contract may also urge the manufacturer to choose the wholesale price corresponding to the optimal order quantity of the supply chain system, which makes the supply chain coordinate, and gives the concrete conditions for such coordination. Numerical examples are given to calculate and simulate the order quantity, wholesale price and expected income of the two supply chain coordination cases. The research shows that wholesale price contract may make the supply chain coordination of multiple retailers reprinted, and the traditional double marginalization effect will be weakened by the rationality of manufacturer and retailer.
【作者单位】：南通大学商学院;中国科学技术大学管理学院;江苏大学管理学院;
【基金】：国家社会科学基金资助项目(10CGL025) 教育部人文社会科学基金资助项目(11YJA870021) 江苏省高校哲学社会科学基金资助项目(2010SJB630055) 江苏省高校优秀青年骨干教师基金资助项目(苏教师2010第27号) 南通大学百名科研创新人才培养基金(通大社科2011第8号) 南通大学交通科学专项基金资助项目(11ZJ008)
【分类号】：F274;F224.32

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