基于质量功能展开的农村零售业服务创新

发布时间：2019-01-29 00:31

【摘要】：农村零售市场正在成为一些大型连锁超市的目标,农村零售业竞争日益激烈,顾客不但希望零售业提供质量有保证的产品,而且越来越关注整个购物过程中所享受到的服务。为适应顾客需求的不断提高,农村零售业必须不断进行经营创新,改善服务质量。为更好地提高服务水平,提升未来发展潜力,农村零售业经营者必须以顾客需求为导向,不断更新经营理念,做好发展规划,抛弃短期经营思想和做法;引进先进的供应商管理方式,创新供应链管理,通过产业合作,选择质量稳定可靠的供应商,降低进货成本;引进高效先进的技术设施,提高服务效率;完善岗位操作规范,规范服务标准,创新员工管理理念,完善培训制度,提高员工素质、责任心、工作热情,创新员工激励机制,最大程度地调动员工为顾客服务的主动性、积极性。
[Abstract]:Rural retail market is becoming the target of some large supermarket chains. The competition of rural retail industry is becoming more and more fierce. Customers not only hope that the retail industry can provide products with guaranteed quality, but also pay more and more attention to the services enjoyed in the whole shopping process. In order to meet the needs of customers, the rural retailing industry must carry on the management innovation and improve the service quality. In order to improve the service level and enhance the future development potential, the rural retail business operators must take the customer demand as the guidance, constantly renew the management idea, make the development plan, abandon the short-term management thought and practice; Introduce advanced supplier management, innovate supply chain management, select stable and reliable suppliers through industrial cooperation, reduce purchase cost, introduce efficient and advanced technical facilities, and improve service efficiency; Perfect post operation standard, standardize service standard, innovate employee management idea, perfect training system, improve employee's quality, sense of responsibility, work enthusiasm, innovate employee's incentive mechanism, mobilize employee's initiative of serving customers to the greatest extent. Enthusiasm.
【作者单位】：中北大学经济与管理学院;
【基金】：山西省软科学研究项目“开发山西农村消费市场的对策研究”(项目编号:20100410350-03)的部分研究成果
【分类号】：F724.2;F203;F224

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