绵阳市三台县麦冬产业竞争力分析

发布时间：2019-02-13 09:03

【摘要】：中央一号文件连续十年聚焦“三农问题”,表明了中央对“三农问题”的高度重视。农业产业化是提升我国农业综合竞争力的必然选择,也是我国增加农民收入和发展农村经济的重要手段。近年来,随着我国经济的蓬勃发展和人们保健意识的逐渐增强,天然药物受到国内外制药企业及广大人民的青睐,天然药物价格持续看涨,销量增长较快。麦冬作为一种名贵的中药材,被广泛运用于医学临床配方药品和作为珍贵的中成药原料生产麦冬药剂。据统计,全球麦冬的年需求量在14000吨左右,这为麦冬产业的发展提供了前所未有的发展机遇。三台县是全国乃至东南亚最大的麦冬生产基地和麦冬市场交易中心,年产麦冬近万吨。但是由于中药的特殊性和复杂性,三台麦冬产业也面临一系列严峻挑战,如国际贸易绿色壁垒等,这些挑战迫使我国中药材必须走现代化的发展道路,增强中药产业的竞争力。三台麦冬产业如何抓住机遇,迎接挑战,开拓创新,提升竞争实力是一项迫切而持久的重大课题。本文将运用波特“钻石模型”理论分别从生产要素、需求、企业发展战略和竞争环境、相关产业和支持状况、政府行为、发展机遇等6大角度对三台麦冬产业竞争力作定性分析,全面掌握三台麦冬产业竞争力现状。基于对三台麦冬产业定性分析的基础上,同时借助农业特色经济理论的相关知识对三台麦冬产业发展的制约因素进行分析探讨,发现三台麦冬主要存在产业标准化程度不高,存在质量安全隐患；麦冬深加工能力弱,保健品开发程度不高；基础设施建设落后,物流能力不足等8个主要问题。最后结合现代供应链管理理论,从企业、政府、产业等多个角度给出提升三台麦冬产业竞争力的措施建议,以期提升三台麦冬产业竞争力,促进三台麦冬产业发展。同时有利于麦冬种植区农民增收,提高麦冬产量质量,挖掘出麦冬深层次的附加值,优化产业结构,促进三台麦冬产业实现新跨越,对改善当地落后的经济面貌,提高人民的收入水平具有重要意义。
[Abstract]:The first document of the Central Committee focused on the "three rural issues" for ten consecutive years, indicating that the central government attaches great importance to the "three rural issues". Agricultural industrialization is an inevitable choice to enhance the comprehensive competitiveness of agriculture in China, and it is also an important means to increase farmers' income and develop rural economy. In recent years, with the vigorous development of our economy and the gradual enhancement of people's awareness of health care, natural drugs are favored by domestic and foreign pharmaceutical enterprises and the masses of people. The price of natural drugs keeps rising, and the sales volume increases rapidly. Ophiopogon japonicus, as a valuable Chinese medicine, is widely used in clinical medicine and as a precious raw material of traditional Chinese medicine to produce Radix Ophiopogonis. According to statistics, the annual demand of Ophiopogon japonicus is about 14000 tons, which provides an unprecedented opportunity for the development of Ophiopogon japonicus industry. Santai County is the largest production base and market trading center of Ophiopogon japonicus in China and even Southeast Asia, with an annual output of nearly 10,000 tons of Ophiopogon japonicus. However, due to the particularity and complexity of traditional Chinese medicine, Santai Ophiopogon industry also faces a series of severe challenges, such as green barriers to international trade. These challenges force Chinese herbal medicines to take the road of modernization and enhance the competitiveness of traditional Chinese medicine industry. How to seize the opportunity, meet the challenge, blaze new trails and improve the competitive strength is an urgent and lasting task. In this paper, Porter's Diamond Model is used to analyze factors of production, demand, enterprise development strategy and competitive environment, related industries and support conditions, government behavior, etc. The industrial competitiveness of three sets of Ophiopogon japonicus was qualitatively analyzed from six angles of development opportunity, and the present situation of industrial competitiveness of three sets of Ophiopogon japonicus was grasped. Based on the qualitative analysis of the three sets of Ophiopogon japonicus industry, and with the help of the relevant knowledge of the agricultural characteristic economic theory, this paper analyzes and discusses the restrictive factors of the industrial development of the three sets of Ophiopogon japonicus, and finds that the degree of industrial standardization is not high in the three sets of Ophiopogon. There are hidden dangers of quality and safety; The deep processing ability of Ophiopogon japonicus is weak, the development of health products is not high, the infrastructure construction is backward, and the logistics capacity is insufficient. Finally, combining with the modern supply chain management theory, this paper puts forward some measures to improve the industrial competitiveness of three Ophiopogon japonicus from the angles of enterprise, government and industry, in order to promote the industrial competitiveness of three Ophiopogon japonicus and promote the development of the industry of three Ophiopogon japonicus. At the same time, it is beneficial to increase farmers' income, improve the quality of yield, dig out the deep added value of Ophiopogon japonicus, optimize the industrial structure, and promote the realization of new leaps in the three sets of winter wheat industry, which will improve the local backward economic outlook. It is of great significance to raise the income level of the people.
【学位授予单位】：四川农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F326.12

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