基于渠道权力的供应链渠道协调治理研究
发布时间：2019-04-09 16:52
【摘要】：近年来随着市场环境的迅速变化和市场需要的日益不确定性,企业依靠自身能力已经难以在竞争中立足,迫使企业之间加强合作,进行业务流程整合,保留自身优势业务,将非核心业务外包给专注于此类业务的其他企业去完成,相互协作实现优势互补。理论界对供应链的相关研究已经顺势广泛运用到实践中,而渠道也一直是营销界的研究热点,供应链和渠道都是网络组织,内部都需要良好的协调治理机制来维持其正常运行。供应链渠道是近几年新兴的网络组织,相对于传统组织有其独特的优点,国内外学者目前对其研究相对比较少。国内外学者的研究发现权力和信任在网络组织的协调治理中是非常重要的两个行为变量。本文中梳理了关于权力和信任相关的文献,将渠道权力分为强制性渠道权力和非强制性渠道权力,将渠道信任分为交易型信任和关系型信任两个维度。借鉴组织和联盟的协调治理理论,将供应链渠道的协调治理分为关系治理和契约治理两种方式。本文的研究从渠道权力出发,分析其对供应链渠道协调治理两种方式的直接影响效果。并将渠道信任作为中介变量,分析渠道权力对供应链渠道协调治理的影响效果。在理论分析的基础上构建了本研究的概念模型和提出了相关的假设,根据研究需要设计相关的调查问卷,发放后收集相关样本数据。通过对收集的219家公司的样本数据运用统计软件进行分析后对模型进行了修正。本研究表明:在供应链渠道协调治理中应当适度的使用渠道权力,积极发挥渠道信任的作用。
[Abstract]:In recent years, with the rapid change of the market environment and the increasing uncertainty of the market demand, the enterprises rely on their ability to base on the competition, force the enterprises to strengthen the cooperation, make the business process complete, and keep the business of its own advantages. The non-core business is outsourced to other enterprises focusing on such operations to complement each other. The research on the supply chain has been widely applied to the practice, and the channel has always been the research focus of the marketing circle, and the supply chain and the channel are both network organizations, and there is a need for good coordination and governance mechanism to maintain its normal operation. Supply chain channel is a new network organization in recent years. The research of domestic and foreign scholars has found that power and trust are very important two behavioral variables in the coordination and management of network organizations. In this paper, the literature on power and trust is sorted out, and the channel power is divided into mandatory channel power and non-mandatory channel power, and the channel trust is divided into two dimensions of transaction type trust and relationship type trust. The coordination and management of the supply chain channel are divided into two ways: the relationship governance and the contract governance, using the coordination and governance theory of the organization and the alliance. Based on the channel power, this paper analyzes the direct effect of the two ways of the supply chain channel coordination and governance. And the channel trust is used as the intermediate variable, and the influence effect of the channel power on the coordinated control of the supply chain channel is analyzed. On the basis of the theoretical analysis, the conceptual model of this study is constructed and the relevant hypotheses are put forward. The relevant questionnaire is designed according to the research needs, and relevant sample data will be collected after distribution. The model was modified by using statistical software to analyze the collected sample data of 219 companies. This study shows that the channel power should be used in the coordination and management of the supply chain channel, and the role of channel trust should be played actively.
【学位授予单位】：西安电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274
本文编号：2455358
[Abstract]:In recent years, with the rapid change of the market environment and the increasing uncertainty of the market demand, the enterprises rely on their ability to base on the competition, force the enterprises to strengthen the cooperation, make the business process complete, and keep the business of its own advantages. The non-core business is outsourced to other enterprises focusing on such operations to complement each other. The research on the supply chain has been widely applied to the practice, and the channel has always been the research focus of the marketing circle, and the supply chain and the channel are both network organizations, and there is a need for good coordination and governance mechanism to maintain its normal operation. Supply chain channel is a new network organization in recent years. The research of domestic and foreign scholars has found that power and trust are very important two behavioral variables in the coordination and management of network organizations. In this paper, the literature on power and trust is sorted out, and the channel power is divided into mandatory channel power and non-mandatory channel power, and the channel trust is divided into two dimensions of transaction type trust and relationship type trust. The coordination and management of the supply chain channel are divided into two ways: the relationship governance and the contract governance, using the coordination and governance theory of the organization and the alliance. Based on the channel power, this paper analyzes the direct effect of the two ways of the supply chain channel coordination and governance. And the channel trust is used as the intermediate variable, and the influence effect of the channel power on the coordinated control of the supply chain channel is analyzed. On the basis of the theoretical analysis, the conceptual model of this study is constructed and the relevant hypotheses are put forward. The relevant questionnaire is designed according to the research needs, and relevant sample data will be collected after distribution. The model was modified by using statistical software to analyze the collected sample data of 219 companies. This study shows that the channel power should be used in the coordination and management of the supply chain channel, and the role of channel trust should be played actively.
【学位授予单位】：西安电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274
【参考文献】
相关期刊论文 前1条
1 李东红;李蕾;;组织间信任理论研究回顾与展望[J];经济管理;2009年04期
，本文编号：2455358
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