“向前整合”结构下制造商与传统零售商合作竞争机制的演化博弈分析
发布时间：2019-04-18 16:15
【摘要】：运用演化博弈理论的方法,构建了一个在"向前整合"结构下制造商与传统零售商合作竞争机制的演化博弈模型,并用稳定均衡策略分析了博弈双方的长期演化趋势。研究结果发现,该系统的演化方向与博弈双方的支付矩阵、系统初始状态有关。通过分析得到,要使制造商与传统零售商走向良好的合作伙伴关系,需要从长远的观点来对待双方合作,追求合作利益最大化,建立良好的合作环境,减少价格因素导致的利益损失。
[Abstract]:Using the method of evolutionary game theory, this paper constructs an evolutionary game model of cooperative competition mechanism between manufacturers and traditional retailers under the structure of "forward integration", and analyzes the long-term evolution trend of both sides of the game by means of stable equilibrium strategy. It is found that the evolution direction of the system is related to the payment matrix of both sides of the game and the initial state of the system. Through the analysis, it can be concluded that in order to make the manufacturer and the traditional retailer into a good partnership, it is necessary to treat the two sides from a long-term point of view, pursue the maximum benefit of the cooperation, and establish a good cooperative environment. Reduce the loss of interest caused by price factors.
【作者单位】： 重庆邮电大学经济管理学院;
【分类号】：F715
[Abstract]:Using the method of evolutionary game theory, this paper constructs an evolutionary game model of cooperative competition mechanism between manufacturers and traditional retailers under the structure of "forward integration", and analyzes the long-term evolution trend of both sides of the game by means of stable equilibrium strategy. It is found that the evolution direction of the system is related to the payment matrix of both sides of the game and the initial state of the system. Through the analysis, it can be concluded that in order to make the manufacturer and the traditional retailer into a good partnership, it is necessary to treat the two sides from a long-term point of view, pursue the maximum benefit of the cooperation, and establish a good cooperative environment. Reduce the loss of interest caused by price factors.
【作者单位】： 重庆邮电大学经济管理学院;
【分类号】：F715
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