面向策略型消费者行为的时尚服装供应链协调策略
发布时间：2019-04-28 19:14
【摘要】：将策略型消费者的理性行为引入到时尚服装供应链协调中,分析其对时尚服装供应链运营及定价决策的影响。基于消费者群体对服装产品的评价不一致,对销售商、终端消费者组成的供应链进行了数学建模,分析策略型消费者的理性行为对订货决策和定价决策的影响,并在此基础上进一步做出扩展,讨论销售商采用数量限制承诺的情况,最后进行算例分析加以验证。经分析发现,当消费者具有观望和等待的理性行为后,在满足消费者需求的前提下,供应链的最优库存量有所降低;为应对这种影响,当销售商实施限量发行、珍藏版等策略时,客户对产品的可得数量有比较准确的判断,因此降低了客户等待观望的可能性,更倾向于在旺季时购买。
[Abstract]:The rational behavior of strategic consumers is introduced into fashion clothing supply chain coordination, and its influence on fashion clothing supply chain operation and pricing decision is analyzed. Based on the inconsistent evaluation of clothing products by consumer groups, a mathematical model of supply chain composed of sellers and terminal consumers is carried out, and the influence of rational behavior of strategic consumers on ordering decision and pricing decision is analyzed. On the basis of this, further expansion is made to discuss the use of quantity limitation commitment by vendors, and finally, an example is given to verify it. Through the analysis, it is found that when consumers have the rational behavior of wait-and-see and wait, the optimal inventory of the supply chain will be reduced under the premise of satisfying the consumers' needs. In order to deal with this effect, when vendors implement limited distribution, rare edition and other strategies, customers have a more accurate judgement on the quantity of products available, thus reducing the possibility of customers waiting to wait and see, and more inclined to buy during the peak season.
【作者单位】： 东华大学旭日工商管理学院;
【基金】：国家自然科学基金资助项目(71202066,71172174) 教育部人文社科项目(12YJC630320) 上海浦江人才计划项目(12PJC021) 高校博士学科点专项科研基金项目(20110075110003) 上海市教育委员会科研创新项目(12ZS58) 中央高校基本科研业务费专项资金资助项目(13D110802)
【分类号】：F426.86;F274;F224
[Abstract]:The rational behavior of strategic consumers is introduced into fashion clothing supply chain coordination, and its influence on fashion clothing supply chain operation and pricing decision is analyzed. Based on the inconsistent evaluation of clothing products by consumer groups, a mathematical model of supply chain composed of sellers and terminal consumers is carried out, and the influence of rational behavior of strategic consumers on ordering decision and pricing decision is analyzed. On the basis of this, further expansion is made to discuss the use of quantity limitation commitment by vendors, and finally, an example is given to verify it. Through the analysis, it is found that when consumers have the rational behavior of wait-and-see and wait, the optimal inventory of the supply chain will be reduced under the premise of satisfying the consumers' needs. In order to deal with this effect, when vendors implement limited distribution, rare edition and other strategies, customers have a more accurate judgement on the quantity of products available, thus reducing the possibility of customers waiting to wait and see, and more inclined to buy during the peak season.
【作者单位】： 东华大学旭日工商管理学院;
【基金】：国家自然科学基金资助项目(71202066,71172174) 教育部人文社科项目(12YJC630320) 上海浦江人才计划项目(12PJC021) 高校博士学科点专项科研基金项目(20110075110003) 上海市教育委员会科研创新项目(12ZS58) 中央高校基本科研业务费专项资金资助项目(13D110802)
【分类号】：F426.86;F274;F224
【参考文献】
相关期刊论文 前1条
1 杨道箭;齐二石;姜宏;;基于顾客策略行为的供货水平与供应链绩效[J];计算机集成制造系统;2010年09期
【共引文献】
相关期刊论文 前3条
1 杨道箭;齐二石;魏峰;;顾客策略行为与风险偏好下供应链利润分享[J];管理科学学报;2011年12期
2 马银菊;陈宏;吴晓志;;B 2C零售商退货策略的决策模型研究[J];管理学家(学术版);2012年04期
3 姜宏;齐二石;霍艳芳;杨道箭;;考虑时间限制的顾客无条件退货策略模型[J];统计与决策;2011年22期
相关会议论文 前1条
1 申成霖;张新鑫;;需求信息更新应对策略性顾客行为的价值[A];第十四届中国管理科学学术年会论文集(上册)[C];2012年
相关博士学位论文 前2条
1 姜宏;基于顾客行为的B2C无理由退货策略研究[D];天津大学;2011年
2 黄松;考虑行为因素的供应链定价与库存决策模型研究[D];华中科技大学;2012年
相关硕士学位论文 前2条
1 武s，
本文编号：2467895
本文链接：https://www.wllwen.com/guanlilunwen/gongyinglianguanli/2467895.html
