食品制造商和销售商供应链定价合作博弈分析

发布时间：2019-05-05 12:26

【摘要】：随着经济的发展,供应链以及供应链管理的发展越来越快,以食品行业为例,通过对食品制造商和食品销售商简单的博弈分析得出合作情况下其利润高于非合作情况下的利润的结论,当前国内供应链虽然已经发展起来,但是却无法持久,究其原因在于供应链各主体利益分配不科学,而对于食品制造商和销售商供应链而言,利益分配不均又在于批发价格的确定不合理,因此,通过对食品制造商和销售商非合作博弈和合作博弈的对比分析,确定合理的批发价定价区间,并且针对性的提出建议和对策,从而有利于食品制造商和销售商供应链利益的合理分配,以维持供应链的长久性和稳定性。
[Abstract]:With the development of economy, the development of supply chain and supply chain management is getting faster and faster. Take the food industry as an example. Through the simple game analysis of food manufacturers and food sellers, it is concluded that the profit in the cooperative situation is higher than that in the non-cooperative situation. Although the domestic supply chain has developed at present, it is not sustainable. The reason lies in the unscientific distribution of interests among the main bodies of the supply chain, and for the supply chain of food manufacturers and sellers, the uneven distribution of interests lies in the unreasonable determination of wholesale prices, therefore, Through the comparative analysis of the non-cooperative game and the cooperative game between the food manufacturer and the seller, the reasonable pricing range of wholesale price is determined, and the suggestions and countermeasures are put forward. Therefore, it is beneficial to the reasonable distribution of supply chain benefits for food manufacturers and sellers, so as to maintain the long-term and stability of the supply chain.
【作者单位】：南京工业大学经济与管理学院;
【基金】：2012年首个国家社科基金重大招标项目:“我国食品安全指数和食品安全透明指数研究:基于‘政产学研用’协同创新视角”项目(项目编号:12&ZD204) 2011年国家自然科学基金:“基于利益演化和社会信任视角的食品安全监管绩效评估及风险预警研究”(项目编号:71173103/G0310)
【分类号】：F224.32;F274

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