游客满意度与我国黑色旅游供应链发展路径

发布时间：2019-05-07 02:38

【摘要】：近年来,黑色旅游在国外逐渐兴起、发展和流行,其相关研究也逐渐成为国外旅游学界学者们的研究重点。2008年汶川地震后,我国一些旅游学者才逐渐认识和关注黑色旅游资源及相关问题。总之,黑色旅游在实践中正从边缘化向典型化发展,随着经济生活水平的发展和提高,人们精神生活更具多元化,旅游者的需求也更加个性化。当前,黑色旅游正在被中国广大民众所认识与接受。黑色旅游具有大众旅游所不具有的特征,作为一种新兴的旅游方式,满足了当前一部分市场需求,对其研究具有理论与实践意义。本文从供应链视角出发解读了游客满意,旅游供应链各主体间的均衡及其相关的完善是游客满意实现的保证,也有利于积极培育成熟的旅游消费群体。因而,在界定旅游供应链、黑色旅游涵义的基础上,本文以黑色旅游者的旅游动机为主线进行了分析,结合中国黑色旅游的资源分布、开发条件和客源市场等,探析了游客满意下的我国黑色旅游供应链发展路径选择。
[Abstract]:In recent years, black tourism has gradually emerged, developed and became popular abroad, and its related research has gradually become the research focus of foreign tourism scholars. After the Wenchuan earthquake in 2008, Some tourism scholars in our country gradually recognize and pay attention to the black tourism resources and related problems. In short, black tourism is developing from marginalization to typification in practice. With the development and improvement of economic living standard, people's spiritual life is more diversified and tourists' needs are more personalized. At present, black tourism is being recognized and accepted by the general public in China. Black tourism has the characteristics that mass tourism does not have. As a new tourism mode, it meets the current market demand and has theoretical and practical significance to its research. From the perspective of supply chain, this paper interprets the satisfaction of tourists, the balance among the main bodies of the tourism supply chain and its related perfection is the guarantee of the realization of tourists' satisfaction, and is beneficial to the cultivation of mature tourism consumer groups. Therefore, on the basis of defining the meaning of tourism supply chain and black tourism, this paper analyzes the tourism motivation of black tourists, combining with the distribution of resources, development conditions and source market of black tourism in China, and so on. This paper analyzes the choice of development path of black tourism supply chain in China under tourists' satisfaction.
【作者单位】：吉林大学;
【分类号】：F592;F274;F224

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