第三方物流T公司的合作伙伴关系管理研究

发布时间：2019-07-03 15:07

【摘要】：随经济一体化趋势发展,企业之间的竞争变得越来越激烈,专业化服务更为重要。于是,企业间在核心竞争力上变得更为明显。更多的企业为了把精力专注于核心竞争力上,把非核心业务外包出去,物流以其复杂性与特殊性,成为外包的热门对象,尤其是在第三方物流(3PL)呈空前的发展形势下,已形成一种必然的趋势。外包服务接受方利用第三方物流专业的管理经验,或强大基础设施,为供应链节点企业带来巨大的规模效应和增值服务。因此,第三方物流服务商与合作企业建立一个良好的伙伴关系就越发显得重要。从许多行业经验得知,一个长期、稳定并且拥有良好关系基础的企业是大大缩短了原材料、产成品的配送期、提高了服务质量,给“供-运”合作双方带来的经济效益是非常可观。随着市场规模增加,越来越多的第三方物流服务企业接到制造企业的产品外包运输服务,但后期管理中如何“留住老客户,发展新客户”也是第三方物流服务企业所关注的焦点。本文以第三方物流T公司与某制造业A企业的合作关系管理案例为切入点,在构建第三方物流企业和制造业企业关系评价指标体系的基础上,应用模糊数学法对第三方物流企业的关系管理进行了理论上论证,并探讨第三方物流与供应链节点企业合作关系管理的重要性,给出了评价方案,结合评价方案本文提出了“动力(Motivation)-催化(Catalysis)-维系(Maintain)" MSM关系模型。最后,以T公司与A企业的关系管理为基础分析伙伴间关系合作过程的现状、存在的不足,针对实际问题提出了个人看法。
[Abstract]:With the development of economic integration, the competition between enterprises becomes more and more intense, and the professional service is more important. As a result, the core competitiveness of the enterprise becomes more obvious. In order to focus on the core competitiveness, more enterprises outsource the non-core business, and the logistics is the hot object of outsourcing, especially in the case of the unprecedented development of the third-party logistics (3PL). The outsourcing service recipient takes advantage of the management experience of the third-party logistics professional, or the powerful infrastructure, and brings great scale effect and value-added service to the supply chain node enterprises. Therefore, the establishment of a good partnership between the third-party logistics service provider and the cooperative enterprise becomes more and more important. From the experience of many industries, a long-term, stable and well-established enterprise is the base of a long-term, stable and well-established relationship, which greatly shortens the distribution period of raw materials and finished products, improves the service quality, and brings great economic benefits to the "for-transport". As the market scale is increasing, more and more third-party logistics service enterprises are connected to the products outsourcing transportation service of the manufacturing enterprises, but how the "Keep old and old customers and develop new customers" in the later management is the focus of the third-party logistics service enterprises. This paper, based on the case of the relationship between the third-party logistics T company and a manufacturing enterprise A, is based on the construction of the evaluation index system of the relationship between the third-party logistics enterprise and the manufacturing enterprise In this paper, the relationship management of the third-party logistics enterprise is theoretically demonstrated by using the fuzzy mathematics method, and the importance of the management of the cooperative relationship between the third-party logistics and the supply chain node is discussed. The evaluation scheme and the evaluation scheme are presented in this paper. The "鍔ㄥ姏(Motivation)-鍌寲(Catalysis)-缁寸郴(Maintain)" MSM relationship model is presented in this paper. Finally, based on the relationship management between the T Company and the A, the present situation of the cooperative process of the relationship between the partners is analyzed, the existing problems and the problems of the needle are put forward by the individual.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23;F274

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