基于会展活动的机械产品推广效果研究

发布时间：2018-01-08 12:35

  本文关键词：基于会展活动的机械产品推广效果研究　出处：《上海应用技术大学》2016年硕士论文　论文类型：学位论文

  更多相关文章： 会展活动 机械产品 推广效果 因子分析 模糊综合评价

【摘要】：本文从会展的新视角聚焦“中国制造2025”等产业发展趋势,以推广制造业重点发展领域的产品为目的,对经济新常态下我国机械产品的推广效果进行系统性研究。在文献研究和调研分析的基础上选取了影响会展推广机械产品效果的17个指标,采用Likert量表的形式进行实地调研收集数据,通过客观赋值法中的主成份分析法计算出各指标的权重值,再通过案例分析,基于模糊数学的理论构建出多层次综合评价模型,对基于会展活动的机械产品推广效果进行评价,达到定性分析与定量分析相结合评价的目的。结论表明,企业通过会展推广机械产品能够获得良好的效果,对于开拓市场、创造价值有很好的帮助作用。为了避免研究结论与实际情况不符合,本文又采用与部分企业领导深度访谈的方法对评价结果进行了验证,该结论可以为政府和企业正确利用会展平台推广机械产品提供数据支撑和决策依据。
[Abstract]:This paper from a new perspective focusing on "exhibition Chinese 2025" industry development trend, to promote manufacturing industry focus on the development of the field of products for the purpose, to make a systematic study of the mechanical products in China under the new economic normal promotion effect. It selects 17 indicators affecting mechanical products exhibition promotion effect based on literature research and analysis research on the Likert scale in the form of field survey to collect data, calculate the weights of each index by principal component analysis method in the objective assignment method, and then through the case analysis, the theory of fuzzy mathematics to build a multi-level comprehensive evaluation model based on the evaluation of the exhibition promotion effect based on mechanical products and achieve the combination of qualitative analysis and quantitative analysis. The purpose of the evaluation results show that enterprises through the exhibition promotion of mechanical products can obtain good effect, for the development of the market, a Cost value has a very good help. In order to avoid the conclusion of the study does not comply with the actual situation, this paper verifies the evaluation results by using the method of depth interview with business leaders, the conclusion can provide data support and decision-making basis for the government and enterprises to correctly use the exhibition platform for the promotion of mechanical products.

【学位授予单位】：上海应用技术大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.4;F713.83
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本文编号：1397163