会展竞争情报在云南小微企业的应用

发布时间：2018-01-09 13:09

本文关键词：会展竞争情报在云南小微企业的应用　出处：《云南大学》2016年硕士论文　论文类型：学位论文

【摘要】：竞争情报对于企业制定战略战术决策来说,有着至关重要的作用。然而,对于小微企业而言,由于其自身融资难、人力资源缺乏等问题,难以做到成立一个单独的竞争情报搜集部门。花费大量的财力、人力、物力搜集竞争情报对于小微企业来说根本难以承受。然而,会展活动能在短时间内将行业内的主要国内外企业聚集在一起,为客户、生产商、行业学者、媒体、政府提供了一个相互交流的平台,小微企业可以利用会展这一平台并借助互联网时代新媒介的优势,利用网站、手机APP客户端、微信公众账号、微博等平台,充分利用会展竞争情报的来源、成本、时空、质量等优势进行情报搜集活动从而指导企业抓住机遇、规避风险,制定正确的战略战术决策。本文针对小微企业的会展竞争情报特殊性所展开的研究,旨在对会展竞争情报的内容及方法进行一个全面系统地阐述,探讨小微企业如何进行会展竞争情报搜集,继而对云南小微企业的特殊性做出客观分析,以云南H企业的实际案例为实践支撑,试图从中总结出一套针对云南小微企业切实可行的会展竞争情报搜集方法,填补针对小微企业竞争情报研究的空白,为小微企业的发展提供帮助。由于企业竞争情报的特殊性,为保护该企业的商业机密,因此全文将用字母“H”代替该企业全称,所参与的会展也将用某专业会展代替。
[Abstract]:Competitive intelligence plays an important role in making strategic and tactical decisions. However, for small and micro enterprises, due to their own financing difficulties, lack of human resources and other problems. It is difficult to set up a separate competitive intelligence collection department. It is difficult for small and micro enterprises to collect competitive intelligence with a lot of financial, human and material resources. Convention and Exhibition activities in a short period of time the main domestic and foreign enterprises in the industry together, for customers, manufacturers, industry scholars, the media, the government provides a platform for mutual exchange. Small and micro enterprises can make full use of the exhibition platform and the advantage of the new media in the Internet era, using websites, mobile phone APP clients, WeChat public accounts, Weibo and other platforms to make full use of the competitive information sources. Cost, time and space, quality and other advantages of intelligence gathering activities to guide enterprises to seize the opportunity to avoid risk. In order to make correct strategic and tactical decisions, this paper aims to make a comprehensive and systematic study on the content and methods of mice competitive intelligence in the light of the particularity of mice and exhibition competitive intelligence in small and micro enterprises. This paper discusses how small and micro enterprises collect competitive intelligence for exhibition, and then makes an objective analysis of the particularity of Yunnan small and micro enterprises, taking the actual case of H enterprises in Yunnan as the practical support. This paper tries to sum up a set of practical collection methods of exhibition competitive intelligence for Yunnan small and micro enterprises to fill the gaps in the research of small and micro enterprises' competition intelligence. To provide assistance for the development of small and micro enterprises. Due to the particularity of enterprise competitive intelligence and to protect the business secrets of the enterprise, the full text will be replaced by the full name of the enterprise with the letter "H". Participation in the exhibition will also be replaced by a professional exhibition.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F713.83;F276.3;G350

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