哈萨克斯坦国阿拉木图市旅游产业发展战略研究

发布时间：2018-01-13 14:20

本文关键词：哈萨克斯坦国阿拉木图市旅游产业发展战略研究　出处：《复旦大学》2013年硕士论文　论文类型：学位论文

【摘要】：本文以哈萨克斯坦国阿拉木图市旅游产业为研究对象,以其发展战略为研究内容,通过对阿拉木图市旅游产业的SWOT分析和对上海旅游产业发展状况的总结得出阿拉木图市旅游产业的发展战略构想。本文的目的是研究阿拉木图旅游产业的发展战略,同时,试图为阿拉木图旅游产业中仍然存在的问题提出解决方案。此外,本文还希望能够为对哈萨克斯坦、阿拉木图及阿拉木图市旅游业感兴趣的中国读者提供有用的信息。全文共分四大部分七大章节： (1)第一章、第二章阐述了本文的研究基础和理论支撑。主要说明了研究背景和研究意义,整理哈萨克斯坦国内外跟旅游产业发展战略研究相关的文献资料,提出了本文的研究思路和研究框架,确定本文的研究方法和理论基础。 (2)第三章主要基于阿拉木图市旅游产业发展现状,运用SW0T分析方法,探讨阿拉木图市旅游产业进一步发展的优势、劣势、机遇与威胁。第四章以中国上海市旅游产业为研究对象,比照阿拉木图市旅游产业发展的现状,总结其成功的经验和一些教训,为阿拉木图市的旅游产业发展提供借鉴。 (3)第五章和第六章是本文的核心部分。是在前面分析的基础上,得出阿拉木图市的旅游业发展战略构想和保障措施。本文对阿拉木图市旅游产业的战略构想主要从指导思想和战略目标、发展模式和基本原则、总体战略、战略重点四部分进行阐述。在第六章,本文提出了阿拉木图市旅游产业发展战略的保障措施,包括加强基础设施和旅游接待设施建设、营造良好的旅游产业投资环境、完善旅游人才教育与培训机制、提高城市营销水平。 (4)第七章是本论文的结论部分。本文认为阿拉木图市的总体发展战略是集群化发展战略、特色化发展战略、政府主导型战略和大旅游发展战略；阿拉木图市旅游产业的发展战略重点应该是滑雪度假旅游、会展旅游、生态旅游三个方面。
[Abstract]:Based on the research contents of tourism industry in Almaty city of Kazakhstan , based on SWOT analysis of tourism industry in Almaty city and the summary of the development status of tourism industry in Shanghai , this paper tries to study the development strategy of tourism industry in Almaty . In addition , this paper intends to provide a solution for the problems that still exist in the tourism industry of Almaty . In addition , this paper hopes to provide useful information for Chinese readers interested in the tourism industry in Kazakhstan , Almaty and Almaty . ( 1 ) In the first chapter , chapter 2 sets forth the research foundation and theoretical support of this paper . The research background and the research significance are mainly described , and the literature data related to the development strategy of tourism industry at home and abroad are summarized , and the research thinking and the research framework are put forward , and the research methods and the theoretical basis are determined . Chapter three discusses the advantages , disadvantages , opportunities and threats of the further development of tourism industry in Almaty , based on the present situation of tourism industry in Almaty . Chapter IV focuses on the tourism industry development in the city of Almaty , and summarizes its successful experiences and lessons , and provides reference for the development of tourism industry in Almaty . The fifth chapter and the sixth chapter are the core parts of this paper . On the basis of the previous analysis , we draw up the strategic concept and safeguard measure of tourism development in Almaty . In Chapter 6 , the paper puts forward the safeguard measures for the development strategy of tourism industry in Almaty , including the strengthening of infrastructure and the construction of tourism reception facilities , creating a good investment environment for tourism industry , perfecting the education and training mechanism of tourism talents , and improving the city marketing level . ( 4 ) Chapter 7 is the conclusion part of this paper . In this paper , we consider that the overall development strategy of Almaty is cluster development strategy , characteristic development strategy , government dominant strategy and big tourism development strategy , and the development strategy of tourism industry in Almaty should be three aspects : skiing holiday tourism , MICE tourism and ecotourism .

【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F593.61

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