房展会中特装展位应用

发布时间：2018-01-16 19:02

本文关键词：房展会中特装展位应用　出处：《河北科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：本文主要对于会展以及会展业的定义和功能,会展整体设计与展台的设计应用进行概述,结合国内外发展现状总结出展会特装布展项目存在的主要问题,并对主要问题进行分析,给出解决的对策建议,最后对于房展会之中特装展位的应用进行了阐述。随着会展业的不断发展,会展的展台设计也迎来了新的发展契机。在展会之中,展台可以说算得上是企业形象的第一语言,在会展之中大批的商家之中如何获得一席之位并且处于不败的地位,可以说全凭借着展台设计。优秀的展台设计能够将独特的设计理念与企业的企业文化进行充分的结合,只有这样才能够评价一个展台设计的优秀与否。由于房地产行业的发展,房地产行业以及房展会也得到了不断发展,随着社会各界对于房地产行业的关注程度越来越高,大众对于房展会之中的会展设计的要求也不断的提高,而展会主办方、参展企业、参展者三类人群目的和需求各不相同,为了能够吸引更多的群众让展会效益最大化,除了房展单个项目突出的同时主办方应考虑共展趋势,大数据效应,将展会中项目信息统一到一个特装展位之中,分区域展示不同类型项目,刚需房,高端洋房,别墅区分区域展示,归纳整体展会让参展者更加方便根据需求了解企业项目信息,小而众集展共展的展台设计方案。本文的主要特点在于对房展会整体现场、企业项目形象信息、参展者需求以及心理特点进行深入的分析,总结出展会特装布展项目存在的主要问题,并对主要问题进行分析和建议。
[Abstract]:In this paper, the definition and function of exhibition and exhibition industry, the overall design and application of exhibition booth are summarized, and the main problems of exhibition special exhibition project are summarized in combination with the development situation at home and abroad. The main problems are analyzed, and the countermeasures and suggestions are given. Finally, the application of the special booth in the exhibition is expounded. With the development of the exhibition industry. Exhibition booth design also ushered in a new opportunity for development. In the exhibition, the booth can be said to be the first language of corporate image. In the exhibition a large number of businesses how to get a seat and in an undefeated position. It can be said that all rely on the booth design. Excellent booth design can be unique design concept and corporate culture to fully combine. Only in this way can we evaluate the excellence of a booth design. Because of the development of the real estate industry, the real estate industry and the real estate exhibition have also been continuously developed. With the increasing attention of the community to the real estate industry, the public for the exhibition of the exhibition design requirements are also constantly improving, and exhibition organizers, exhibitors. The purpose and needs of the three groups of exhibitors are different. In order to attract more people to maximize the benefits of the exhibition, apart from a single project outstanding housing exhibition, organizers should consider the co-exhibition trend, big data effect. Unify the project information into a special booth, showing different types of projects, rigid demand rooms, high-end houses, villas sub-regional display. Induces the whole exhibition to let the exhibitors understand the enterprise project information according to the demand more conveniently, the small but the crowd exhibition altogether exhibition booth design plan. The main characteristic of this article is to the housing exhibition overall scene, the enterprise project image information. The exhibitor needs and psychological characteristics of in-depth analysis, summed up the main problems of the exhibition special display project, and the main problems of the analysis and suggestions.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J525.2

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