中国南京国际梅花节游客评价调查研究

发布时间：2018-01-22 04:52

本文关键词： 中国南京国际梅花节游客评价调查梅花山景区改造策略　出处：《南京农业大学》2012年硕士论文　论文类型：学位论文

【摘要】：近年来,在旅游业与风景园林快速发展的趋势下,国内许多地方挖掘本地赏梅历史及文化,重建、新建了一批以梅花为主题的景区及公园,同时通过举办梅花节或梅花展览,推动当地旅游发展、宣传城市形象、吸引外来投资。然而,在梅园和梅花节蓬勃发展的同时,也伴随着同质性加剧、吸引力减弱等问题。这些问题已经严重影响到了国内梅花节和梅园旅游的可持续发展,因此,对其深入研究成为一个紧迫的课题。本文以中国南京国际梅花节游客作为研究对象,对其进行问卷调查和现场访谈,了解主要游客群体的特征,分析不同游客群体的需求,并结合现场考察对梅花山景区的规划设计进行讨论。此次研究主要从以下五个方面展开： (1)首先对节庆旅游、花卉节庆和梅花专类园的概念进行界定,系统地对国内外花卉节庆旅游及梅花专类园的研究进展进行综述。 (2)其次对中国南京国际梅花节的主会场--梅花山景区进行深入的分析,从项目概况、优势劣势等方面进行阐述,并进行调查问卷设计。 (3)通过对中国南京国际梅花节游客进行问卷调查,运用数据分析方法,从游客特征、游客游览行为特征、对梅花节的感知评价、游客满意度评价、游客赏梅偏好分析这五个方面,深入分析中国南京国际梅花节各游客群体的特征及游览需求。 (4)基于问卷调查结果,从游客的角度分析梅花山景区在外部交通、功能分区、景区路网、景点设计、基础设施、配套设施、活动空间、梅花造景和植物配置等方面的规划设计存在的问题,并分别提出梅花节期间和节后梅花山景区的改造建议。 (5)最后,总结研究结论,并进行讨论,对论文的不足之处进行说明。
[Abstract]:In recent years, with the rapid development of tourism and landscape architecture, many places in China excavate the local history and culture of plum appreciation, rebuild a number of new scenic spots and parks with plum blossom as the theme. At the same time, through the holding of plum blossom festival or plum flower exhibition, promote the development of local tourism, promote the image of the city, attract foreign investment. These problems have seriously affected the sustainable development of plum blossom festival and plum garden tourism in China. This paper takes the tourists of Nanjing International Plum Blossom Festival as the research object, carries on the questionnaire survey and the on-site interview to understand the characteristics of the main tourist groups, and analyzes the needs of different tourist groups. The planning and design of Meihua Mountain Scenic area are discussed in the light of on-site investigation. This study is mainly carried out from the following five aspects: Firstly, the concepts of festival tourism, flower festival and plum blossom garden are defined, and the research progress of flower festival tourism and plum flower garden at home and abroad are summarized systematically. Secondly, the main venue of the International Mei Flower Festival in Nanjing, China, Meihua Mountain Scenic area, is analyzed, and the project situation, advantages and disadvantages are expounded, and the questionnaire design is carried out. Through the questionnaire survey to the tourists of the International Mei Flower Festival in Nanjing, China, using the method of data analysis, from the tourist characteristics, tourist visit behavior characteristics, the perception of the Meihua Festival evaluation, the evaluation of tourist satisfaction. Based on the analysis of the five aspects, the characteristics and tourist demand of various tourist groups in Nanjing International Mei Flower Festival, China are analyzed in depth. Based on the results of the questionnaire, this paper analyzes the external traffic, functional zoning, scenic road network, scenic spot design, infrastructure, supporting facilities, activity space of Meihua Mountain scenic spot from the perspective of tourists. Problems existed in the planning and design of plum blossom landscape and plant configuration, and suggestions for the renovation of Meihua Mountain scenic spot during and after the plum blossom festival were put forward. Finally, the conclusion of the study is summarized and discussed, and the shortcomings of the paper are explained.
【学位授予单位】：南京农业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TU986.5

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