基于产业链视角的北京市会议产业转型研究

发布时间：2018-02-04 18:17

本文关键词： 会议产业会议产业链产业转型灰色关联分析法　出处：《天津商业大学》2017年硕士论文　论文类型：学位论文

【摘要】：会议产业作为一个新兴产业,在整个会展业中占据重要地位。随着会议产业的不断发展,会议产业急需转型。首先,从参会者角度来看,参会者的消费观念发生转变,在参会过程中不仅仅是为了交流学习,还融入了更高层次的自我价值的实现,更为关注会场搭建布置、视听设备、会议流程等直观体验感,以及在参会过程中的会场互动发言。其次,从会议主承办方来看,新型会议打破传统会议模式,将会议与互联网高新技术紧密融合,高新技术关联企业不断出现,各会议市场主体与时俱进,向“智慧MICE”转型。再次,会议产业政策相继出台,引领会议产业转型。2012年12月4日中共中央政治局出台关于改进工作作风、密切联系群众的八项规定,以及2014年9月中共中央办公厅印发的《关于严禁党政机关到风景名胜区开会的通知》等,对政府主导型会议产生了重大影响,政府定点会议场所急需转型。北京是全国的政治经济中心,在会议产业政策、产业配套设施、产业发展的历史文化资源等方面有着先天的优势,为其会议产业转型提供了可能性。会议产业链是由产业内链和产业外链所组成的,会议产业内链是指会议产业链的上游环节和中游环节,是会议产业的核心环节和主要环节,会议产业外链是指产业链的下游环节,是会议产业的辅助支撑环节。通过对北京市的会议产业数据进行收集与整理,从产业内外链的角度分析北京市会议产业的发展现状。主要有以下几点发现:第一,北京市会议产业市场需求旺盛,国际会议数量增多,企业会议与社团会议比例不断上升,政府会议比例下降,会议市场结构趋于合理。第二,北京市高端会奖旅游促进体系日益完善,政策配套日趋完备,会议行业逐步规范。第三,北京市会议服务趋向于向第三方转移,会议策划较为关注特色化、数字化,更加注重定制化和体验感。第四,北京的旅游业相比较其他相关产业,与会议产业的关联度较小。第五,北京的会议产业与餐饮住宿业、交通运输业、金融保险业紧密相关,这些关联产业的创新发展有利于促进会议产业进一步转型。北京的会议产业发展较快,基于会议产业外部环境变化,会议产业转型有着一定的必要性和可能性,然而会议产业转型还面临着以下几方面的困境:首先,北京市会议市场化薄弱,产业边界模糊,各个会议主体职能交叉,且在市场环境中处于信息不对称状态,交易成本过高,产业转型缺乏发展内生动力。其次,政府职能交叉,越位、缺位状况频发。北京会议产业布局不合理,政府缺乏合理规划。最后,产业的整体配套能力不足,行业规模难以扩大。北京市会议产业转型的发展方向为:从会议形式来看,应当由传统形式向数字化方向转型,从发展模式来看,应当从单一发展模式向多元化方向转型,从组织形式来看,会议产业应当向O2O方向转型。在转型的具体建议方面,第一,会议组织者转变传统思维,将会议作为企业管理工具。第二,专业会议策划公司提高创新能力。专业会议策划公司是会议产业链的关键环节也是薄弱环节,在产业转型中应当注意丰富会议内容,创新会议形式,在会议的策划实施过程中融入休闲、娱乐、科技等新元素,提升参会者的体验感。第三,会务服务公司发挥资源整合作用。会务服务公司应当摆脱过去的中介作用,整合会务服务相关行业的资源,吸收引进高素质人才,打造专业的会务服务团队,提升其在会议产业链中的地位,增加产业链附加价值。第四,会议场所创新发展模式。五星级酒店重点关注大型国际会议、商务会议、奖励旅游等市场,三、四星级酒店争取中小型会议和政府会议市场。第五,政府加强对会议产业的宏观调控。明确政府的职能定位,创新会议产业的激励政策,对北京的会议产业进行合理规划,促进产业的不断转型升级。
[Abstract]:The meeting industry as an emerging industry, occupy the important position in the whole exhibition industry. With the continuous development of the meeting industry, meeting industry in urgent need of transformation. First of all, from the perspective of the participants, the participants of the consumer attitudes change, the participants in the process is not only to exchange learning, but also into the implementation of higher level self value, pay more attention to the venue building layout, audio-visual equipment, conference process and intuitive experience, as well as the participants in the process of venue interactive speech. Secondly, from the main conference organizer, new conference to break the traditional conference mode, conference and Internet tech closer integration of high-tech related enterprises continue to emerge, the meeting the main market to keep pace with the times, the transition to the "smart MICE". Once again, the meeting of industrial policy, leading the industry transformation in December 4th.2012 meeting of the CPC Central Committee Political Bureau introduced Guan To improve the work style, close ties with the masses of the eight provisions, and in September 2014 the CPC Central Committee issued the "meeting of non government agencies to the notification on the scenic area of the government led, the meeting had a major impact, the government designated meeting place in urgent need of transformation. Beijing is the country's political and economic center, in the meeting industrial policy, industrial facilities, has inherent advantages of industrial development of historical and cultural resources, provides the possibility for the meeting. The meeting of industrial transformation industry chain is composed of industry chain and industrial chain, meeting industry chain refers to the upstream and midstream sectors of the industrial chain is the core of the meeting. The main part of the meeting industry and meeting industry chain link, refers to the chain link, is the auxiliary meeting industry supporting links. Through collecting data of Beijing City Industry Conference With consolidation, analysis of current situations of Beijing conference industry from inside and outside the industry chain perspective. Mainly has the following findings: first, Beijing city meeting industry market demand, the increase in the number of international conferences, business meetings and club meeting the rising proportion of government meeting ratio decreased, meeting the market structure more reasonable. Second, Beijing the high-end City Award tourism promotion system is increasingly perfect, the policy of supporting more and more complete, meeting industry gradually standardized. Third, Beijing conference services tend to transfer to the third party, meeting planning pays more attention to the characteristic, digital, pay more attention to customization and experience. Fourth, the tourism industry in Beijing compared to other related industries, and meeting industry the correlation is small. Fifth, the Beijing meeting industry and catering accommodation industry, transportation, finance and insurance industry is closely related to the innovation and development of the related industries is conducive to promoting In the meeting industry further transformation. The rapid development of the Beijing meeting industry, meeting industry based on changes in the external environment, meeting industry transformation has its necessity and possibility of the meeting however industrial restructuring is still confronted with the following dilemma: firstly, meeting Beijing city market weak industry, fuzzy boundaries, cross the main functions of each meeting and, under the condition of asymmetric information in the market environment, the transaction cost is too high, the lack of industrial restructuring and development of endogenous motivation. Secondly, the functions of government offside, absence of crossing situation frequently. The Beijing conference industrial layout is unreasonable, the lack of rational planning. Finally, the overall industrial supporting capacity is insufficient, the industry difficult to expand the scale of development in the direction of transformation. Beijing City Conference Industry: from the conference form, should be transformed from traditional to digital form, from the view of the development model should be from a single development mode The transformation to the direction of diversification, from the perspective of organizational forms, meeting industry should transition to O2O direction. The first in the transformation of the specific recommendations, conference organizers, change the traditional thinking, the meeting as a business management tool. Second, professional meeting planning company to improve the innovation ability. Professional meeting planning is a key weak link meeting industry chain also, in the industrial transformation should pay attention to enrich the content of the meeting, the meeting in the form of innovation, the implementation of integrated leisure, in the process of meeting planning and entertainment, technology and other new elements, enhance the experience of participants. Third, business services companies play. Resource integration service company should get rid of the intermediary role in the past, the integration of business services related industries the absorption of resources, the introduction of high-quality personnel, to create a professional service team, to enhance its position in the meeting of the industrial chain, increase of industrial chain Add value. Fourth, meeting places new development model. Five star hotels focus on large-scale international conferences, business meetings and incentive travel market, three, four star hotel for small meetings and meeting the government market. Fifth, the government to strengthen macro-control of the meeting industry. A clear positioning of government functions, innovative incentive Industry Conference policy, rational planning of the Beijing conference industry, promote industrial transformation and upgrading.

【学位授予单位】：天津商业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.7

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