H公司苏州市“A”综合体项目的产品设计与财务分析

发布时间：2018-02-08 22:46

本文关键词： 城市化苏州A综合体产品设计财务分析　出处：《电子科技大学》2011年硕士论文　论文类型：学位论文

【摘要】：随着改革开放以来我国城市化进程的加快,城市综合体作为城市最重要的构成单位,迎来了一个快速发展的阶段。同时城市空间多中心化的发展趋势,亦增加了对城市综合体的需求,本文以苏州这一极具经济潜力和文化特色的城市的中心商贸城为基础,选取了位于苏州市相城区中央商贸区内核心区位的“A”地块为研究对象,拟开发一个兼具甲A级办公楼、SOHO式办公、Shopping-Mall、超5星酒店、大型会展及会务、服务式公寓等多项城市功能于一体的城市综合体。该文结合目前宏观政策、环境和微观的人文、区位、经济发展水平等影响因素,综合运用文献研究法、市场调研法、实证研究、结构方程因果分析法等研究方法,从该项目的市场研究、到目标客群的需求分析、再到项目的产品设计、并且通过对项目的财务分析等方面,对其可行性、盈利性、资金连续性、市场效应多方面做了系统性的实证研究,最终得出该综合体项目具有优秀的经济效益和发展潜力的结论。其论证过程和结论建议对同行业从业者及城市发展规划制定者亦具有一定的借鉴意义。
[Abstract]:With the acceleration of the urbanization process since the reform and opening up in China, the urban complex, as the most important component unit of the city, ushered in a rapid development stage. At the same time, the development trend of multi-centralization of urban space, It also increases the demand for the urban complex. Based on Suzhou, the center of the city with economic potential and cultural characteristics, this paper chooses "A" land as the research object, which is located in the core location of the Central Trade and Trade District of Xiangcheng District, Suzhou City. This paper intends to develop a city complex with many urban functions, such as a class A office building, Soho type office, super 5 star hotel, large exhibition and conference, service apartment, etc. This paper combines the current macro policy, environment and micro humanities, location, etc. Influence factors such as the level of economic development, comprehensive use of literature research, market research, empirical research, structural equation causality analysis and other research methods, from the market research of the project, to the needs of the target group analysis, Then to the product design of the project, and through the financial analysis of the project, to the feasibility, profitability, capital continuity, market effect and other aspects of a systematic empirical study. Finally, the conclusion that the complex project has excellent economic benefit and development potential is obtained, and its demonstration process and conclusion and suggestions are also of certain reference significance to the practitioners of the same industry and the urban development planners.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F299.27

【相似文献】