湖北省赤壁市乡村旅游开发策略研究

发布时间：2018-02-12 14:18

本文关键词： 乡村旅游开发策略赤壁市 SWOT分析　出处：《天津大学》2010年硕士论文　论文类型：学位论文

【摘要】：作为新兴旅游形式,乡村旅游在我国的发展十分迅速。党的十七大指出大力发展休闲农业和乡村旅游是发展中国特色现代农业、建设和谐城乡的重大举措,对促进农村富余劳动力就地就近转移就业,增加农民收入,调整农村产业结构,推动社会主义新农村建设、构建社会主义和谐社会具有重要意义。赤壁市拥有良好的经济条件和丰富的乡村旅游资源,发展乡村旅游对改善城乡发展不和谐状况、促进当地农村社会发展,具有重要的现实意义。本文借鉴国内外研究成果,运用实地调查法对赤壁市乡村旅游发展现状进行研究,指出赤壁市乡村旅游的发展存在着资源开发不足、管理制度及设施建设滞后、管理服务水平低等诸多问题,并运用SWOT分析法对研究对象进行深入分析。通过对赤壁市乡村旅游客源市场进行调查分析,针对上述问题,本文提出了发展乡村旅游的总体策略及建议,认为应该遵循政府扶持,统筹安排,文化和环境保护与旅游开发并重,突出特色、建立品牌的总体发展思路;在产业开发布局上要加强资源整合,因地适宜筑造精品;在经营管理模式上,提出“政府+旅游管理公司+社区+乡村旅游协会+旅行社”的模式;在旅游产品方面上,提出应当凸显本土特色、挖掘文化内涵、加强产品服务等建议;在市场营销方面,提出应以政府为主导,准确定位旅游形象,建立综合营销体系等策略,为赤壁市乡村旅游的健康快速发展提供借鉴。
[Abstract]:As a new form of tourism, rural tourism is developing very rapidly in China. The 17th National Congress of the CPC pointed out that vigorously developing leisure agriculture and rural tourism is an important measure to develop modern agriculture with Chinese characteristics and build harmonious urban and rural areas. To promote the local transfer of rural surplus labor to local employment, increase farmers' income, readjust the rural industrial structure, and promote the construction of a new socialist countryside, It is of great significance to build a harmonious socialist society. Chibi has good economic conditions and abundant rural tourism resources. The development of rural tourism can improve the disharmony of urban and rural development and promote the development of local rural society. It has important practical significance. Based on the research results at home and abroad, this paper studies the current situation of rural tourism development in Chibi by field investigation, and points out that the development of rural tourism in Chibi is deficient in resource development, and the construction of management system and facilities is lagging behind. The management service level is low and so on, and uses the SWOT analytic method to carry on the thorough analysis to the research object. Through the investigation and analysis to the Chibi rural tourist source market, aiming at the above problems, This paper puts forward the overall strategy and suggestions for the development of rural tourism, and thinks that we should follow the overall development thinking of government support, overall arrangement, cultural and environmental protection and tourism development, highlight the characteristics and establish the brand. In the industrial development and layout, we should strengthen the integration of resources, because the land is suitable for building fine products; in the mode of management, we should put forward the mode of "government tourism management company, community rural tourism association travel agency", and in the aspect of tourism products, Some suggestions should be put forward, such as highlighting the local characteristics, excavating the cultural connotation, strengthening the products and services, and so on. In the aspect of marketing, the government should be the leading factor, the tourism image should be positioned accurately, and the comprehensive marketing system should be established. To provide reference for the healthy and rapid development of Chibi rural tourism.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F592.7

【引证文献】