论世博会后上海浦东新区旅游饭店业的发展对策

发布时间：2018-02-22 18:30

本文关键词： 旅游饭店业浦东新区后世博 SCP　出处：《复旦大学》2011年硕士论文　论文类型：学位论文

【摘要】：旅游饭店业是现代服务业的重要组成部分,是我国旅游产业的核心要素,具有综合价值高、就业吸纳能力强、产业关联度大等特点。国家“十二五”规划把旅游业培育成战略性新兴产业。旅游饭店业是旅游产业的重要环节。为了更好服务2010年上海世博会,做好住宿接待服务工作,上海及周边城市都兴建了大量的旅游饭店设施。这些旅游饭店的建设一方面提高了上海地区接待能力,提升了服务水平,另一方面,也使得旅游饭店行业内竞争加剧,各个饭店面临着清晰定位,在更加激烈的市场竞争中寻找新的发展机会的严峻形势。本研究运用产业经济学中的“结构-行为-绩效”(SCP)理论,分析上海浦东新区内的旅游饭店业的市场结构、市场主体行为及经营绩效；同时,深入探讨了世博会对浦东新区旅游饭店业的影响,并在此基础上研究了浦东新区旅游饭店业在世博会后的发展中所面临的机遇与挑战。面临的机遇主要包括：上海市旅游业“十二五”规划为旅游饭店业带来政策利好；迪士尼的建设和世博场馆的持续开放会浦东促进浦东旅游业发展；后世博的品牌效应和余温犹在；国际知名品牌旅游饭店的进入,提高浦东旅游饭店业的等级,促进集群化发展。带来的挑战主要有：后世博的低谷效应；其他县区的高速发展,浦东新区旅游饭店业的优势被弱化；核心区域地价成本攀升,提高运营成本,面临价格挑战。在充分总结奥运会后北京旅游饭店业的发展的经验与启示后,提出了针对世博会后浦东新区旅游饭店业发展的战略措施。从政府角度：要提升浦东新区旅游产业的定位；加强信息纰漏,完善投资税收政策,发挥信息和税收在投资中的引导作用；优化旅游饭店的等级和类型结构,促进多元化平衡发展；优化旅游会展产业和旅游饭店业布局,使旅游饭店业的发展服务于浦东新区旅游会展业；加强法规标准和信用体系建设,促进旅游饭店业规范发展；利用世博平台,完善浦东新区影响推广机制。从旅游饭店企业角度：要做到定位差异化和服务细节化；要向集团化和品牌化发展；要借助后世博效应,突出国际化和节事化营销；要大力培养旅游饭店业人才,尤其是高层次管理人才；要将旅游饭店业发展纳入旅游业发展战略,推进与旅游和会展的联动发展,辅助完善浦东新区的旅游会展功能。本研究对明确上海浦东新区旅游饭店业的发展方向,促进其健康发展,提升知名度,吸引更多的旅游者,更好地服务于上海旅游会展业的发展等都具有重要的实践意义。
[Abstract]:Tourism hotel industry is an important part of modern service industry and the core element of our country's tourism industry. It has high comprehensive value and strong ability of employment absorption. The national "12th Five-Year Plan" cultivates tourism into a strategic emerging industry, and tourism hotel industry is an important link in tourism industry. In order to better serve the Shanghai World Expo in 2010 and do a good job of accommodation and reception services, a large number of tourist hotel facilities have been built in Shanghai and its surrounding cities. The construction of these tourist hotels has, on the one hand, improved the reception capacity of the Shanghai region. On the other hand, it also intensifies the competition in the tourist hotel industry, and each hotel is faced with a clear position and a severe situation of looking for new development opportunities in the more fierce market competition. Based on the theory of "Structure-Behavior-Performance" (SCP) in industrial economics, this study analyzes the market structure, market main body behavior and management performance of tourism hotel industry in Pudong New area of Shanghai. The impact of the Expo on the tourism hotel industry in Pudong New area was discussed. On this basis, the paper studies the opportunities and challenges that the tourism hotel industry in Pudong New area will face in the development after the World Expo. The opportunities include: the 12th Five-Year Plan of Shanghai's tourism industry will bring good policies to the tourism hotel industry; The construction of Disney and the continued opening of the Expo venues will promote the development of Pudong's tourism industry; the brand effect and residual temperature of the post-Expo will remain; the entry of international well-known tourist hotels will enhance the level of the Pudong tourist hotel industry. The challenges brought by the cluster development include the low valley effect of post-Expo, the rapid development of other counties and regions, the weakening of the advantages of the tourism hotel industry in Pudong New area, and the rising of the land price cost in the core area and the raising of the operating cost, and facing the price challenge. After summing up the experience and inspiration of the development of tourism hotel industry in Beijing after the Olympic Games, this paper puts forward the strategic measures for the development of tourism hotel industry in Pudong New area after the World Expo. From the perspective of the government, it is necessary to upgrade the positioning of the tourism industry in Pudong New area, strengthen information flaws, improve the investment tax policy, and give play to the guiding role of information and taxation in the investment, and optimize the structure of the grade and type of tourist hotels. To promote diversified and balanced development, to optimize the layout of tourism exhibition industry and tourism hotel industry, to make the development of tourism hotel industry serve the tourism exhibition industry in Pudong New area, to strengthen the construction of legal standards and credit system, and to promote the standard development of tourism hotel industry; Using the Expo platform, improve the Pudong New area impact promotion mechanism. From the point of view of tourism hotel enterprises: to achieve differentiation and service detail; to group and brand development; to use the post-World Expo effect, to highlight internationalization and save marketing; to vigorously train tourism hotel industry talent, Especially for high-level management talents, it is necessary to bring the development of tourism hotel industry into the tourism development strategy, to promote the linkage development with tourism and exhibition, and to assist in perfecting the function of tourism exhibition in Pudong New area. This study is of great practical significance to clarify the development direction of Shanghai Pudong New area tourism hotel industry, promote its healthy development, promote its popularity, attract more tourists, and better serve the development of Shanghai tourism exhibition industry.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F719

【相似文献】