基于地域文化的休闲性农业模式的探讨——以苏州为例

发布时间：2018-02-26 04:28

本文关键词： 地域文化休闲性农业模式苏州　出处：《中国农业资源与区划》2014年06期 　论文类型：期刊论文

【摘要】：现代农业发展要求因地制宜,发挥地域特色。休闲性农业作为新兴农业发展形势,在农业生产方式变革和农业文化传承、增加农民收入方面做出了巨大贡献。现代休闲性农业的发展应该遵循可持续原则,根植于地域农业文化。该文以苏州为例,对休闲农业的特色、建设基本情况和主要成效进行了归纳,对休闲农业存在的品牌效应发挥、农业本质体现、文化内涵挖掘、创意力度、推广手段等方面主要问题进行了分析。针对苏州地区醇香浓郁的农产品资源、悠久动人的农业民俗素材和丰富多样的特色非遗资源,休闲性农业提出了整合休闲农业资源优势、以特色农产品为品牌龙头,融合周边环境文化价值,传承苏州江南文化内涵、深度挖掘苏州农业品牌创新点、组织农业品牌会展,实现休闲农业品牌的目标、引入电子商务平台,建设品牌信息通道等具体策略。
[Abstract]:The development of modern agriculture requires measures adapted to local conditions and regional characteristics. As a new situation of agricultural development, leisure agriculture is changing agricultural production mode and inheriting agricultural culture. The development of modern leisure agriculture should follow the principle of sustainability and be rooted in the regional agricultural culture. The basic situation and main achievements of the construction are summarized, the brand effect of leisure agriculture is brought into play, the essence of agriculture is reflected, the cultural connotation is excavated, and the creative strength is also discussed. In view of the rich resources of agricultural products in Suzhou area, the long and moving materials of agricultural folklore and the rich and varied characteristics of non-heritage resources, the advantages of integrating the resources of leisure agriculture are put forward. Taking the characteristic agricultural products as the brand leader, integrating the surrounding environmental cultural value, inheriting the connotation of Suzhou Jiangnan culture, deeply excavating the innovation point of Suzhou agricultural brand, organizing agricultural brand exhibition, realizing the goal of leisure agricultural brand. Introduction of e-commerce platform, building brand information channels and other specific strategies.
【作者单位】：江苏苏州经贸职业技术学院;
【基金】：教育部人文社会科学研究基金项目“农业高职院校农民专业合作社人才孵化模式实证研究-以长三角为例”(12YJC880135) 江苏省“十二五”教育规划项目“农业战略新兴产业背景下江苏农职院校创新人才培养模式研究”(B-b/2013/03/039)
【分类号】：F323.4

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