数字技术在现代商品展示中的应用研究

发布时间：2018-02-26 08:26

本文关键词： 数字技术展示设计增强现实 ARNoTag　出处：《上海交通大学》2011年硕士论文　论文类型：学位论文

【摘要】：在科技高速发展的今天,在信息化的基础上,数字化展示设计代表着现代展示模式的发展方向,朝着数字化、集成化、网络化、智能化的方向发展。对于展示设计而言,较之其它设计专业,具有更强的探索性和实验性。数字化展示设计,是伴随着计算机应用技术的发展而形成的视听设计新课题。如今,展示的手段已日趋多样化,高新技术加入到展示设计中,突破了过去的展墙、展柜、图片、文字及灯光等传统手段。数字化展示设计以传统方式无法抗衡的互动性、综合性和强烈的现场感、更符合信息时代人们的阅读方式,深受各界人士的喜爱。数字时代的风暴掀起了一场深刻的社会变革,改变了人们的生活、工作及消费方式,并为各行各业的发展带来了无限的生机与挑战。本文以数字化技术在现代商品展示中的应用与视觉效果的实现为研究内容,探讨了数字化展示设计应该遵循的设计原则和对设计传播的现实意义。通过分析多媒体技术、计算机程控技术、虚拟现实技术、人机交互技术、激光全息技术等在各大展示展览中的具体应用,阐述其设计原理、应用技术及设计内容,指出其不同的应用价值和意义。其中更是重点介绍了当今应用相当广泛的增强现实技术。随着虚拟现实技术的飞速发展,虚拟展示的应用已是普遍关注的话题,如何实现这种具有巨大应用潜力的新型媒体设计方式是非常值得去研究的,数字化空间与人的生活越来越密切,因此,从人的认知角度来研究如何体现虚拟环境中的交互非常具有现实意义。接着本文分析了现代物品展示中的新需求:由静态到动态,由物质性到非物质性,从真实场景到虚拟场景。并且深入阐明了这种新需求产生的动因。本文通过对现有三维虚拟展示中交互技术及设计方法进行理论研究,并结合实例验证其提出的原则及方法,总结了三维环境下特有的交互设计,建立了综合应用各种方法和设计原则构建宜人的、适于信息交流的、有效的三维虚拟展示的应用框架。虽然还有一些问题有待进一步研究,但是,作者相信本文的努力将对三维环境下的展示交互奠定了一定的基础,为对其研究的进一步发展将会提供有益的帮助。在这之后本文更是结合同济大学纪念品店设计的实例,针对具体问题给出了一套完整的设计方案,同时在文中详细的描述了整个设计思路和实现过程。本系统需要外设进行协调操作。摄像头用来捕捉外界物体对象的运动轨迹,传递给计算机;计算机进行逻辑分析与计算;监视器显示三维模型叠加后的结果。用户可以在摄像头范围内任意移动,三维模型最后被渲染成图像显示出来,可以是商品的外包装,也可以显示出包装内部商品的各个视角。最后本文就数字化现代物品展示所面临的问题和发展方向进行了探讨和展望。
[Abstract]:With the rapid development of science and technology, on the basis of information technology, digital display design represents the development direction of modern display mode, and develops towards the direction of digitalization, integration, networking and intelligence. Digital display design is a new subject of audio-visual design with the development of computer application technology. Nowadays, the means of display are becoming more and more diverse. High and new technology has been added to the display design, breaking through the traditional methods of exhibition walls, cabinets, pictures, words and lighting. Digital display design can not compete with the interactive, comprehensive and strong sense of the scene in the traditional way. The storm of the digital age has set off a profound social transformation that has changed the way people live, work and consume. And for the development of various industries to bring unlimited vitality and challenges. Based on the application of digital technology in modern commodity display and the realization of visual effect, this paper discusses the design principles and practical significance of digital display design. The concrete application of computer program control technology, virtual reality technology, human-computer interaction technology, laser holography technology and so on in each big exhibition exhibition, expound its design principle, application technology and design content, This paper points out its different application value and significance, and especially introduces the augmented reality technology, which is widely used nowadays. With the rapid development of virtual reality technology, the application of virtual display has become a topic of universal concern. How to realize this kind of new media design method with great application potential is worth studying. The digital space is more and more close to people's life, so, It is of great practical significance to study how to embody interaction in virtual environment from the perspective of human cognition. Secondly, this paper analyzes the new requirements in the display of modern objects: from static to dynamic, from materiality to non-materiality. From the real scene to the virtual scene, and explained the cause of this new demand in depth. Through the theoretical research on the interaction technology and design method in the existing 3D virtual display, and combined with an example to verify the proposed principles and methods, This paper summarizes the unique interactive design in 3D environment, and establishes an effective framework for 3D virtual display, which integrates various methods and design principles, and is suitable for information exchange. Although there are still some problems to be further studied, However, the author believes that the efforts of this paper will lay a certain foundation for the display interaction in three-dimensional environment. In order to further develop its research will provide useful help. After this, this paper gives a set of complete design plan according to the concrete problems, combining with the design example of Tongji University souvenir shop. At the same time, the paper describes the whole design idea and realization process in detail. The system needs the peripheral equipment to coordinate the operation. The camera is used to capture the moving track of the external object and transfer it to the computer, the computer carries on the logic analysis and calculation. The monitor shows the result of the superposition of the 3D model. The user can move anywhere in the range of the camera. The 3D model is finally rendered as an image, which can be the outer packaging of the product. Finally, the paper discusses and prospects the problems and development direction of digital modern goods display.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TP391.41

【引证文献】