基于观众视角的林业类科普场馆发展对策研究

发布时间：2018-03-07 04:24

本文选题：林业科普　切入点：自然博物馆　出处：《北京林业大学》2012年硕士论文　论文类型：学位论文

【摘要】：林业科普作为科普的一个分支,承担宣传林业科学知识、森林文化和环保意识、提高森林从业人员的科学素质和公众的生态意识的任务,林业科普场馆是开展林业科普活动、宣传林业科普知识的重要阵地。本文的研究目的是完善林业科普理论研究,对林业科普和林业类科普场馆进行概念界定；基于观众视角,研究林业类科普场馆的发展状况,提出改进的对策建议,促进林业类科普场馆的良好运行。本研究采用文献资料法和专家咨询法进行理论研究,界定林业科普、林业类科普场馆的概念及范围；采用问卷调查和访谈法进行实地调研；采用描述性统计分析、因子分析、回归分析、单因素方差分析法等数据分析方法,分析北京自然博物馆观众的基本特征、参观动机、满意度、科普需求和支付意愿。研究表明,林业类科普场馆的目标观众为亲子家庭和青少年两大群体,观众整体学历水平偏高,参观时间在2-3个小时；亲子家庭参观的主要目的是陪同孩子,年轻人参观的主要目的是休闲和兴趣爱好；观众整体满意度比较高,参观因子对整体满意度有影响；观众对林业科普相关的动物、恐龙和濒危生物展览需求较多,希望观看4D电影、身临其境的体验不同生态环境和动手体验科学实验,对健康饮食和低碳环保相关知识感兴趣,非常喜欢野外科普活动,当前,观众的科普需求未全部得到满足；大部分观众对林业科普展览与活动具有支付意愿和捐款意识,但是总体意愿支付价格不高,支付意愿与观众的经济状况、年龄、学历、参观时间、参观动机、重游意愿、讲解服务和科普需求相关。基于研究结果,本文提出四条发展对策：以目标观众的参观动机为导向,加强服务的针对性；提高管理水平,提高观众满意度；建立部门共管与合作机制,更好的满足观众需求；加大政府投入,规范产品价格,接受社会捐助,拓展资金来源渠道。
[Abstract]:Forestry science as a branch of science, forpropaganda forestry science knowledge, forest culture and environmental awareness, improve forest practitioners and the scientific quality of the public ecological awareness task, forestry science is developing forestry science activities, plays an important role in forestry science knowledge propaganda. The purpose of this study is to improve the forestry science research. The definition of forestry science and forestry science; based on the perspective of the audience, the development status of forestry science, puts forward countermeasures and suggestions to improve and promote good operation of forestry science.
This study used the method of literature and expert consultation method of the theoretical research, defining the concept and scope of forestry science, forestry science; field research by questionnaire survey and interview method; using descriptive statistical analysis, factor analysis, regression analysis, single factor variance analysis method and data analysis method, the analysis of the basic characteristics of Beijing. The audience to visit the Museum of natural science needs motivation, satisfaction, and willingness to pay.
Research shows that the forestry science target audience for the family and adolescents two groups, the overall education level of the audience is high, the time to visit in 2-3 hours; the main purpose of family visit is accompanied by a child, the main purpose of young people to visit leisure and hobbies; audience satisfaction is relatively high, visit the factor influencing the overall satisfaction of the audience; forestry science related animal species, and the dinosaur exhibition demand more, want to watch a 4D movie, the experience of different ecological environment and hands-on experience personally on the scene of scientific experiments, interested in healthy diet and low carbon environmental protection knowledge, very love field of Science activities, the audience needs not all science meet; most of the audience have the willingness to pay and donation awareness of forestry science exhibitions and activities, but the overall price is not high. Pay will be related to the audience's economic situation, age, education, visit time, visit motivation, revisit intention, explanation service and popular demand.
Based on the research results, this paper puts forward four countermeasures: to visit the target audience oriented motivation, strengthen services targeted; improve the management level, improve the audience satisfaction; established condominium sector and cooperation mechanism, to better meet the needs of the audience; increasing government investment, standardize price, accept social contributions, to expand funding sources.

【学位授予单位】：北京林业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F326.2;G322

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