哈尔滨机场配餐公司非航发展战略研究

发布时间：2018-03-08 06:10

本文选题：哈尔滨机场配餐公司　切入点：非航　出处：《哈尔滨工程大学》2010年硕士论文　论文类型：学位论文

【摘要】：哈尔滨机场配餐公司是黑龙江机场管理集团有限公司的分公司。始建于1993年,位于哈尔滨太平国际机场原国际厅。哈尔滨机场配餐公司是一家食品加工公司,自2007年起,开始了非航业务的开展,走上了非航发展之路。主营航空配餐业务,非航空项目为肉灌制品加工、面点制作及蔬菜初加工业务。本文通过对公司多元化发展战略的国内外研究现状的总结,挖掘多元化战略的内涵,详细分析多元化战略的动因及其成败的关键。本文通过对哈尔滨机场配餐公司的航空配餐业面临的问题的总结,加之详细地swot分析,剖析哈尔滨机场配餐公司现有的经营战略、经营环境,旨在为公司建立依托主业,发展相关行业的多元化战略的新战略进行论证和分析,探索“中央厨房+连锁食品店,中央厨房+会展餐饮服务商、加工中心+下游餐饮服务商”的运营模式的可行性和科学性,为我国其他航空配餐公司面对日趋激烈的市场竞争环境下积蓄竞争优势提供参考。
[Abstract]:Harbin airport catering company is a branch of Heilongjiang airport management group co., Ltd. It was founded in 1993 and is located in the former international hall of Harbin Taiping international airport. Harbin airport catering company is a food processing company, which has been in charge of food processing since 2007. Started the development of non-aviation business, and embarked on the road of non-aviation development. The main aviation catering business, non-aviation items for meat irrigation products processing, pasta production and vegetable initial processing business. In this paper, through the summary of the domestic and foreign research status of diversification development strategy, the connotation of diversification strategy is excavated. This paper analyzes the causes of the diversification strategy and the key to its success or failure. Through the summary of the problems faced by Harbin Airport Catering Company and the detailed swot analysis, this paper analyzes the existing business strategy of Harbin Airport catering company. The purpose of the business environment is to establish a new strategy of diversification strategy for the company to rely on the main industry and develop the related industries, and to explore the "Central Kitchen chain Food Store, Central Kitchen Exhibition and Catering Service provider," The feasibility and scientific nature of the operation mode of the downstream catering service provider in the processing center provide a reference for other aviation catering companies in our country to save their competitive advantages in the face of the increasingly fierce market competition.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F562;F719.3

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