中国—亚欧博览会观众满意度影响因素实证研究

发布时间：2018-03-11 03:31

本文选题：中国—亚欧博览会　切入点：观众满意度　出处：《新疆大学学报(哲学·人文社会科学版)》2014年02期 　论文类型：期刊论文

【摘要】：随着会展业的快速发展,博览会得到关注的程度越来越高,而观众的满意度对博览会举办是否成功具有重要的影响。文章以首届中国—亚欧博览会为例,从城市背景、生活和消费水平、展会硬件设施、展会质量和展会服务这五个方面来研究博览会观众满意度影响因素。在SPSS18.0数据分析的基础上,通过AMOS17.0构建结构方程模型,在信度及效度检验的基础上,通过结构方程模型路径分析进一步探索博览会观众满意度的影响因素。结果表明,城市背景、生活和消费水平、展会硬件设施、展会质量和展会服务与博览会顾客满意度成正相关关系。
[Abstract]:With the rapid development of the exhibition industry, the exposition gets more and more attention, and audience satisfaction has an important impact on the success of the Expo. This article takes the first China-Asia and Europe Exposition as an example from the urban background. This paper studies the influencing factors of audience satisfaction from the five aspects of living and consumption level, exhibition hardware facilities, exhibition quality and exhibition service. Based on the analysis of SPSS18.0 data, the structural equation model is constructed by AMOS17.0. On the basis of reliability and validity test, the influence factors of Expo audience satisfaction are further explored through structural equation model path analysis. The results show that the city background, living and consumption level, exhibition hardware facilities, There is a positive correlation between the quality of the exhibition and the customer satisfaction of the fair.
【作者单位】：中国科学院大学管理学院;乌鲁木齐职业大学传媒学院;
【基金】：新疆维吾尔自治区科技计划软科学支撑项目“中国—亚欧博览会对新疆经济和社会影响评价与预测研究”(201142171)
【分类号】：F713.83;F274

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