大众休闲背景下展览展示类文化空间公众感知价值研究--基于广州市中心城区场馆个案的调查

发布时间：2018-03-15 01:24

本文选题：大众休闲　切入点：展览展示类公共文化空间　出处：基于广州市中心城区场馆个案的调查　论文类型：期刊论文

【摘要】：公共文化空间感知价值是评测公众对其使用的文化设施及其环境和服务等感知体验的重要手段。在梳理相关研究的基础上,立足于大众休闲的时代背景,运用描述性统计和因子分析法,从顾客体验的角度,对广州市中心城区展览展示类公共文化空间中具有代表性的博物馆、纪念馆、美术馆等8个场馆进行调查,分析和提取公众体验感知价值维度和构建感知价值评价体系。研究发现展览展示类公共文化空间感知价值评价体系由9个维度(场馆价值、成本价值、人员服务价值、辅助设施价值、资源品质价值、休闲价值、配套服务价值、基础设施价值、资源管理价值)和38个评价细项构成。通过重要性-绩效分析(IPA)方法,找出公众对展览展示类公共文化空间感知价值评价因子的期望与绩效表现的差异,客观评价广州市中心城区文化场馆服务绩效,并得出研究结论和建议。
[Abstract]:The perceived value of public cultural space is an important means to evaluate the cultural facilities used by the public and their environment and services. On the basis of combing the relevant research, it is based on the background of the times of popular leisure. By using descriptive statistics and factor analysis, from the perspective of customer experience, this paper investigates 8 venues such as museums, memorials, galleries and other representative public cultural spaces in the central city of Guangzhou. Analysis and extraction of the perceived value dimension of public experience and the construction of the evaluation system of perceived value. The research found that the evaluation system of perceived value of public cultural space of exhibition type consists of 9 dimensions (venue value, cost value, personnel service value, etc.). Value of auxiliary facilities, value of resource quality, value of leisure, value of supporting service, value of infrastructure, value of resource management) and 38 evaluation items. This paper tries to find out the difference of the public's expectation and performance of the evaluation factors of the public cultural space perception value, and objectively evaluate the service performance of the cultural stadiums and gymnasiums in the central city of Guangzhou, and draw the conclusions and suggestions of the research.
【作者单位】：华南师范大学旅游管理学院;
【分类号】：F59

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