基于集群化视角的天津动漫企业发展对策研究

发布时间：2018-03-25 07:29

本文选题：文化创意产业　切入点：动漫企业　出处：《天津理工大学》2011年硕士论文

【摘要】：在经济全球化以及我国产业结构调整的背景下,文化创意产业在经济发展中的地位日益凸显。近年来,学者们对文化创意产业给予了更多关注并进行了深入的研究。从世界范围看,在经济飞速发展的同时,也对能源需求提出了更高的要求。对能源无限需求和环境的日益恶化也使得各国寻求一种低碳和可持续发展的方式,来应对当前各国普遍面临的经济发展问题。自上个世纪末,文化创意产业的发展引起了诸多国家的关注,并逐渐成为各国经济发展的重要支柱产业。2007年10月国家发布《文化产业振兴规划》指出,发展重点文化产业。以文化创意、影视制作、出版发行、广告、文化会展和动漫等产业为重点,加大扶持力度完善产业政策体系,实现跨越式发展。可以看出,大力发展文化创意产业已成为我国产业结构调整的重要组成部分。本文通过对大量文献的分析总结,从文化产业发展研究入手,以动漫产业为研究对象。在对动漫的概念内涵以及动漫和文化创意产业之间的关系做出界定的基础上,从集群化发展的视角,重点研究了国内外动漫企业的发展现状。同时,对国内外动漫企业集群化发展模式进行了比较研究,总结了我国动漫企业集群化发展模式并对我国动漫企业集群化发展过程中出现的问题进行了分析。为了使本文的研究更具针对性,文中运用了SWOT分析法,从集群化理论视角,分析了天津动漫企业发展的优势和劣势,以及天津动漫产业发展的机会与威胁。不仅从微观企业角度去把握动漫发展的思路,还从宏观产业环境方面对天津发展动漫的相关问题做了论述并提出了相应的发展对策。文中试图基于集群化的视角,借鉴文化产业竞争力评价指标,对天津动漫企业竞争力做出了一定的评价,尝试建立一种动漫企业竞争力的评价模型。本文最后针对性地对天津动漫企业的发展从宏微观两个层面提出发展对策。宏观层面,从产业联动、政策支持、如何有效引导集群化发展、资源平台搭建等几个方面提出具体的发展建议;微观层面,从原创意识的提高、知识产权的保护、创意人才的培养、动漫衍生产品开发、品牌建设等几个方面对企业提出相应的发展建议,旨在帮助动漫企业在集群化发展过程中,提升动漫企业自身竞争力,积极参与到国际化的竞争中去。总之,随着我国产业政策的调整及国家大力发展第三产业政策的不断强化,认真研究动漫企业的发展,对我国经济发展、提升企业竞争力以及解决就业等都有着积极的意义。
[Abstract]:In the context of economic globalization and industrial restructuring in China, the position of cultural and creative industries in economic development has become increasingly prominent. Scholars have paid more attention to the cultural and creative industries and conducted in-depth research. From the world perspective, the rapid economic development at the same time, The unlimited demand for energy and the worsening of the environment also make countries seek a low carbon and sustainable development way to deal with the current economic development problems that countries generally face. Since the end of the last century, the development of cultural and creative industries has attracted the attention of many countries and has gradually become an important pillar industry in the economic development of various countries. Develop key cultural industries. Focus on cultural creativity, film and television production, publishing and distribution, advertising, cultural exhibitions, animation and other industries, increase support and improve the industrial policy system to achieve leapfrog development. Vigorously developing cultural and creative industries has become an important part of industrial structure adjustment in China. Through the analysis and summary of a large number of documents, starting with the research on the development of cultural industry, this paper takes the animation industry as the research object. On the basis of defining the concept connotation of animation and the relationship between animation and cultural and creative industries, From the perspective of cluster development, this paper focuses on the development status of domestic and foreign animation companies. At the same time, it makes a comparative study on the development mode of domestic and foreign animation enterprises. This paper summarizes the development mode of the cluster of animation enterprises in China and analyzes the problems in the process of the development of the cluster of animation enterprises in China. In order to make the research of this paper more targeted, SWOT analysis method is used in this paper, from the perspective of cluster theory. This paper analyzes the advantages and disadvantages of the development of Tianjin animation enterprises, as well as the opportunities and threats of the development of Tianjin animation industry. This paper also discusses the development of animation in Tianjin from the macro industrial environment and puts forward the corresponding development countermeasures. This paper tries to use for reference the evaluation index of cultural industry competitiveness based on the perspective of cluster. This paper makes a certain evaluation on the competitiveness of Tianjin animation enterprises, and tries to establish an evaluation model of the competitiveness of animation enterprises. Finally, this paper puts forward the development countermeasures from macro and micro level to the development of Tianjin animation enterprises. At the macro level, from the industrial linkage, policy support, how to effectively guide the cluster development, Specific development suggestions are put forward in several aspects, such as building a resource platform. At the micro level, from the aspects of the improvement of original consciousness, the protection of intellectual property rights, the cultivation of creative talents, the development of anime and derivative products, Brand construction and other aspects of the development of enterprises put forward the corresponding suggestions, in order to help animation enterprises in the cluster development process, to enhance the competitiveness of animation enterprises, actively participate in the international competition. In a word, with the adjustment of China's industrial policy and the continuous strengthening of the national policy of developing the tertiary industry, it is of positive significance to study the development of animation enterprises for the economic development of our country, to enhance the competitiveness of enterprises and to solve the problem of employment.
【学位授予单位】：天津理工大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F719

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