宁夏贺兰山东麓“葡萄酒旅游”的研究分析

发布时间：2018-03-26 01:13

本文选题：贺兰山东麓　切入点：葡萄酒旅游　出处：《西北农林科技大学》2017年硕士论文

【摘要】：贺兰山东麓于2003年正式获批葡萄酒“国家地理标志”保护区称号;经过10多年发展,葡萄酒产业已经成为宁夏最重要的特色产业之一,有了“量”与“质”的突变,引起全世界葡萄与葡萄酒业界的广泛关注。2016年9月,在旅游目的地——宁夏中卫市召开了全域旅游推进会,此会作为第二届全国性专题会议,正式宣布了国家旅游局《关于同意宁夏回族自治区创建国家全域旅游示范区的复函》。自此,宁夏回族自治区正式成为全域旅游示范省区。20世纪90年代,日本东京大学名誉教授提出了“第六产业”的概念,旨在将第一产业、第二产业和第三产业高度融合发展,为农业的发展带来了新途径、新方式。本文将“宁夏贺兰山东麓葡萄酒旅游”定为研究课题,利用文献分析法、案例分析法、问卷调查、数据分析以及专题采访等方式对葡萄酒旅游产业的发展史、在宁夏的产业基础、发展潜力以及存在的问题等内容进行研究分析,试图找到开发贺兰山东麓葡萄酒旅游的良好路径。针对宁夏贺兰山东麓葡萄酒旅游存在的“文化挖掘不足、缺乏专业性以及旅游核心吸引物欠缺”等问题,作者提出:依据产业融合的发展趋势,应充分发挥贺兰山东麓葡萄酒产业和旅游产业的产业优势,丰富的文化内涵优势,采用“葡萄酒+旅游”的开发模式大力发展贺兰山东麓“葡萄酒旅游”。从酿酒葡萄种植者和酒庄经营者方面应加强自身葡萄酒旅游核心吸引物建设,要做到规范化、集约化、精细化种植,提高酿酒葡萄种植技术,提升景观;要深层次挖掘葡萄酒旅游文化消费品,进一步拓宽该业态消费内容;要增加更具特点的项目内涵,加强体验性。政府层面应协助做好葡萄酒旅游基础设施建设,并提供葡萄酒旅游发展的保障措施,开发建设葡萄酒文化展览专有区域;要构建与葡萄酒旅游相关的自驾露营基地及基础交通系统;要打造文化体验的线上线下交互平台,加强葡萄酒旅游营销。要充分挖掘文化与旅游的功能,释放葡萄酒产业融合创新的能力,形成新的经济支撑点,扩大影响力和知名度,提升区域价值。
[Abstract]:In 2003, the eastern foot of Helan Mountain was officially awarded the title of "National Geographic indication" Reserve. After more than 10 years of development, the wine industry has become one of the most important characteristic industries in Ningxia, with the mutation of "quantity" and "quality". It has attracted worldwide attention from the grape and wine industry. In September 2016, a national tourism promotion conference was held in Zhongwei City, Ningxia, as the second national conference. The official announcement of the reply letter of the National Tourism Administration concerning the approval of the Ningxia Hui Autonomous region to establish a National All-regional Tourism demonstration area. Since then, Ningxia Hui Autonomous region has officially become a model tourism province throughout the whole region in the 1990s. The Honorary Professor of the University of Tokyo, Japan, put forward the concept of "sixth industry", which aims to integrate the primary industry, the second industry and the tertiary industry into a high degree of integration and development, thus bringing a new way to the development of agriculture. In this paper, "wine tourism in the eastern foothills of Helan Mountain in Ningxia" is regarded as a research topic, and the history of wine tourism industry is studied by the methods of literature analysis, case analysis, questionnaire investigation, data analysis and special interview. In order to find a good way to develop wine tourism in the eastern foothills of Helan Mountain, this paper studies and analyzes the industrial foundation, development potential and existing problems of Ningxia, aiming at the deficiency of cultural mining in wine tourism in the eastern foothills of Helan Mountain in Ningxia. Lack of professionalism and lack of tourism core attraction, the author puts forward that: according to the development trend of industrial convergence, we should give full play to the industrial advantages of wine industry and tourism industry in the eastern foothills of Helan Mountain, and rich cultural connotations. The development model of "wine tourism" should be adopted to develop the "wine tourism" in the eastern foothills of Helan Mountain. From the aspects of wine grape growers and winery operators, we should strengthen the construction of their own wine tourism core attraction, and make it standardized and intensive. Fine planting, improve wine grape planting technology, enhance the landscape; deep mining wine tourism cultural consumer goods, further expand the consumption of this format; to increase the more characteristic content of the project, Strengthen the experience. The government should assist in the construction of wine tourism infrastructure and provide the safeguard measures for the development of wine tourism, and develop and build the exclusive area of wine culture exhibition; In order to construct the self-driving camping base and basic transportation system related to wine tourism, to create the online and offline interactive platform of cultural experience, to strengthen wine tourism marketing, to fully tap the functions of culture and tourism, To release the ability of wine industry to merge and innovate, to form new economic support, to expand influence and popularity, and to enhance regional value.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;TS971

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