圣彼得堡会展旅游发展问题与对策研究

发布时间：2018-03-29 08:57

本文选题：圣彼得堡　切入点：旅游业　出处：《辽宁大学》2017年硕士论文

【摘要】：会展旅游产业是主导的和最动力的世界经济部门之一。因为空前的发展速度被认为20世纪经济现象。在会展旅游市场方面上圣彼得堡是俄罗斯商务、科学和文化中心之一。很多游客来自全世界不同的国家每年都访问圣彼得堡为了参加会议、展览、代表大会、讨论会、会谈等会展旅游活动。丰富的历史文化遗产和科学能力的结合是圣彼得堡的最有兴趣的特点,毫无疑义吸引很多游客。圣彼得堡会展旅游市场表示各种各样的酒店;极好的会议厅;展览中心;发达的运输、饮食基础设施能保证高等服务水平;广阔的游览和文化娱乐活动也把圣彼得堡会展旅游活动变成令人不能忘的。在俄罗斯越来越注意会展旅游市场的发展,会展旅游越来越不是一个神秘的和不可思议的术语,它一步一步地变成日常的现象。本论文深入研究圣彼得堡会展旅游发展现状;分析存在的制止发展圣彼得堡会展旅游的问题和因素;分析如何在圣彼得堡创造高效和有竞争力的会展旅游产业,把圣彼得堡转变成世界旅游中心;分析圣彼得堡会展旅游公司;分析圣彼得堡会展旅游的接待类型和容量;分析圣彼得堡会展旅游发展问题的原因;分析如何解决圣彼得堡会展旅游现存问题等。本论文的主要结论包括:1.确定会展旅游的主要特点、特殊要求、基本迹象;2.进行会展旅游活动的分类;3.得出目前圣彼得堡基础设施的能力不足举行国际会展旅游活动;4.查明在圣彼得堡需要增加购物广场;5.圣彼得堡拥有独特的水资源能够发展几乎所有类型的水上旅游;6.证据圣彼得堡为会展旅游中心的吸引力;7.得出对圣彼得堡会展旅游产业投资的主要目标;8.查明圣彼得堡会展旅游的接待类型和容量;9.得出对城市经济的积极影响的方向等。本论文的创新包括:1.发展与推广圣彼得堡会展旅游产业的措施以评估圣彼得堡会展旅游市场的对外经济和国际合作的效率;2.把圣彼得堡定位为会展旅游产业中心的潜在方向,通过这些方向可以协调会展旅游市场参与者的工作;3.形成和发展圣彼得堡会展旅游的基础设施为了确定会展旅游效率以及对城市经济最有利可图的会展旅游活动;4.建议如何发展会展旅游的基础设施有助于形成有利条件为了增加会展游客流入、提高旅游基础设施的挤满水平、增加城市的收入;5.建议如何促进圣彼得堡会展旅游有助于有效利用服务会展旅游活动的公司;6.供应广告营销的措施为了让圣彼得堡在会展旅游市场上形成积极的形象,能够建立统一的城市会展旅游范围信息空间;7.建议如何培养会展专业人才,包括提高同步翻译的技能、考核翻译公司等。
[Abstract]:The exhibition tourism industry is one of the leading and most dynamic sectors of the world economy. Because of the unprecedented pace of development, it is regarded as an economic phenomenon of the 20th century. In the exhibition tourism market, St. Petersburg is a Russian business. One of the scientific and cultural centers. Many tourists from different countries around the world visit St. Petersburg every year to attend conferences, exhibitions, congresses, seminars, The combination of rich historical and cultural heritage and scientific ability is the most interesting characteristic of St. Petersburg, which undoubtedly attracts many tourists. The St. Petersburg exhibition tourism market expresses all kinds of hotels; An excellent conference hall; an exhibition centre; a well-developed transport and catering infrastructure to ensure a high level of service; Extensive sightseeing and cultural and recreational activities have also made St. Petersburg's exhibition tourism activities unforgettable. In Russia, more and more attention has been paid to the development of the exhibition tourism market, and exhibition tourism is becoming more and more a mysterious and inconceivable term. It becomes a daily phenomenon step by step. This paper deeply studies the present situation of exhibition tourism in St. Petersburg, analyzes the existing problems and factors of preventing the development of exhibition tourism in St. Petersburg. This paper analyzes how to create an efficient and competitive exhibition tourism industry in St. Petersburg, turning St. Petersburg into a world tourism center, analyzing the exhibition tourism company of St. Petersburg, analyzing the reception types and capacity of the exhibition tourism in St. Petersburg. This paper analyzes the reasons for the development of exhibition tourism in St. Petersburg, analyzes how to solve the existing problems in the exhibition tourism of St. Petersburg, etc. The main conclusions of this paper include: 1. To determine the main characteristics and special requirements of the exhibition tourism, 2. Classification of exhibition tourism activities 3. Conclusion that the current capacity of St. Petersburg's infrastructure to hold international exhibition tourism activities No. 4. Identify the need to increase the number of shopping malls in St. Petersburg 5. St. Petersburg has a unique. Water resources can develop almost all types of water tourism. 6. Evidence of St. Petersburg's attractiveness as a convention tourism centre. The innovation of this paper includes: 1. Measures to develop and promote the exhibition tourism industry in St. Petersburg to evaluate the external economy of the exhibition tourism market in St. Petersburg. The efficiency of international cooperation 2. Positioning St. Petersburg as a potential direction for the exhibition tourism industry, It is possible to coordinate the work of participants in the exhibition tourism market through these directions. 3. To form and develop the infrastructure of the exhibition tourism in St. Petersburg in order to determine the efficiency of the exhibition tourism and the most profitable exhibition tourism activities for the urban economy. Suggest how to develop the exhibition tourism infrastructure to help create favorable conditions in order to increase the inflow of convention and exhibition tourists, Raising the level of congestion in tourism infrastructure, How to promote the exhibition tourism in St. Petersburg to help effectively utilize the exhibition tourism activities in order to create a positive image of St. Petersburg in the exhibition tourism market? The author suggests how to train exhibition professionals, including improving the skills of simultaneous translation, examining translation companies and so on.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F591;F713.83

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