株洲市会展业发展研究

发布时间：2018-04-02 06:26

本文选题：株洲市　切入点：会展业　出处：《湖南工业大学》2012年硕士论文

【摘要】：会展业作为一种重要的服务业，具有经济带动性强、环境污染小，提高城市影响力作用显著的特点，因而受到了各个国家、地区和城市的欢迎与重视。株洲市作为长株潭城市群“两型”社会建设综合配套改革实验区的重要一极，大力发展会展业势在必行。本文首先从总体特征、展览会情况、大型会议情况、重大节会情况、支撑服务体系情况，以及外出参展办展情况六个方面系统分析了株洲会展业发展现状。然后，运用SWOT分析，深入剖析了株洲会展业的优劣势以及机遇和挑战，指出株洲市会展业发展的优势在于株洲近年来经济持续快速发展，有了一定的经济规模，同时自然和人文景观丰富，地理交通条件优越等；劣势在于管理机构不健全，会展业关系未理顺，基础设施不完善，会展形态单一，，缺乏有影响的会展品牌，会展业人才少而不精等；机遇在于国家经济转型，消费结构调整，两型社会建设，城市产业结构优化提供了良好的发展环境；威胁在于会展行业竞争日益激烈，周边城市会展业发展挤压发展空间。最后，提出了坚持三个结合的发展思路，即政府引导与市场运作相结合，塑造品牌与特优产业相结合，硬件建设与软件建设相结合。并提出了高度重视会展业发展、建立组织体系、制定扶持政策、培育专业公司、加大展馆建设、打造特色品牌、加大人才引进与培养等促进株洲会展业发展的对策。
[Abstract]:As an important service industry, convention and exhibition industry has the characteristics of strong economic belt, small environmental pollution and remarkable effect of improving city influence. Therefore, it has been welcomed and valued by all countries, regions and cities.Zhuzhou is an important pole of the "two types" social construction of Changsha-Zhuzhou-Xiangtan urban agglomeration, so it is imperative to develop the exhibition industry vigorously.Firstly, this paper systematically analyzes the present situation of Zhuzhou exhibition industry from the following six aspects: general characteristics, exhibition situation, large conference situation, major festival meeting situation, support service system and exhibitor exhibition situation.Then, using SWOT analysis, this paper analyzes the advantages and disadvantages, opportunities and challenges of Zhuzhou exhibition industry, and points out that the advantage of Zhuzhou exhibition industry development lies in Zhuzhou's sustained and rapid economic development in recent years, with a certain economic scale.At the same time, the natural and cultural landscape is rich, the geographical transportation conditions are superior, the disadvantages lie in the unsound management organization, the unstraightened relationship between convention and exhibition industry, the imperfect infrastructure, the single form of exhibition and exhibition, and the lack of influential exhibition brands.The opportunity lies in the transformation of national economy, the adjustment of consumption structure, the construction of two-oriented society and the optimization of urban industrial structure, which provides a good environment for development; the threat lies in the increasingly fierce competition in the exhibition industry.The development of the exhibition industry in the surrounding cities squeezes the development space.Finally, the author puts forward three development ideas, that is, the combination of government guidance and market operation, the combination of brand building and special industry, and the combination of hardware construction and software construction.It also puts forward some countermeasures to promote the development of Zhuzhou exhibition industry, such as attaching great importance to the development of exhibition industry, establishing organization system, formulating supporting policies, cultivating professional companies, increasing the construction of exhibition halls, creating characteristic brands, increasing the introduction and training of talents, and so on.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F713.83

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