基于服务供应链理论的会展旅游质量评价及提升研究

发布时间：2018-04-02 11:33

本文选题：服务供应链　切入点：会展旅游　出处：《辽宁科技大学》2016年硕士论文

【摘要】：作为“城市面包”的会展业近些年发展的如火如荼,它与旅游业千丝万缕的联系推动了会展旅游的产生,巨大的乘数效应使它成为旅游业中一个新的亮点。作为典型的服务行业,会展旅游的快速发展使得会展旅游相关企业意识到只有通过服务集成为旅游者提供满足其多方需求的整体性组合产品,保证服务质量和旅游者满意度,才能促进自身长远发展。也就是说,只有良性的会展旅游服务供应链才有利于会展旅游的发展,但目前会展旅游的发展并未完全结合服务供应链理论,直接影响了会展旅游者的会展旅游质量感知,不利于会展旅游的健康高效发展。因此在服务供应链的视角下构建会展旅游质量理论模型,运用定性和定量分析法,对沈阳会展旅游的质量评价和提升研究具有重大意义。本文中对国内外会展旅游的研究现状进行乐概括总结,从最大满足旅游者的需求出发,通过对传统会展旅游服务供应链模型中以旅游者作为核心组织者的角色进行修正后,构建了以会展主办方为核心会展旅游供应商,即会展旅游集成商,会展旅游一般供应商、公共服务供应商以及其他服务供应商四个方面在内的会展旅游服务供应链理论模型,在各自维度下选出具有代表性和影响力的评价因子,构建了包括18个因子的因子集,以便在实证研究中对沈阳会展旅游质量进行定量分析。通过问卷调查和实地访谈等形式获得旅游者对沈阳会展旅游的质量的重要性和满意度评价,所获数据利用SPSS和EXCEL软件进行处理,并且运用描述性、统计检验、IPA分析法对沈阳会展旅游质量进行了综合评价,明确了沈阳会展旅游质量提升的优先顺序,为沈阳会展旅游资源的有效配置和未来工作重点的选择提供了参考依据。
[Abstract]:As the exhibition industry of "city bread" has been developing in full swing in recent years, it is inextricably linked with the tourism industry to promote the emergence of mice tourism. The huge multiplier effect makes it a new bright spot in tourism. The rapid development of mice tourism makes related enterprises realize that it is only through service integration to provide tourists with integrated products to meet their needs, so as to ensure the quality of service and the satisfaction of tourists. In order to promote its long-term development, that is to say, only a benign mice tourism service supply chain is conducive to the development of mice tourism, but at present the development of mice tourism is not fully integrated with the theory of service supply chain. It has a direct impact on the quality perception of mice and exhibition tourism, which is not conducive to the healthy and efficient development of mice tourism. Therefore, the theoretical model of exhibition tourism quality is constructed from the perspective of service supply chain, and the qualitative and quantitative analysis method is used. It is of great significance to evaluate and improve the quality of mice tourism in Shenyang. In this paper, the present research situation of mice tourism at home and abroad is summarized to meet the needs of tourists. By modifying the role of tourists as the core organizer in the traditional model of mice tourism service supply chain, this paper constructs the convention organizer as the core exhibition tourism supplier, that is, the exhibition tourism integrator, the general supplier of mice tourism. The theoretical model of mice tourism service supply chain including four aspects of public service providers and other service providers selects representative and influential evaluation factors under their respective dimensions and constructs a set of factors including 18 factors. In order to make quantitative analysis on the quality of mice tourism in Shenyang in the empirical research and obtain the evaluation of the importance and satisfaction of tourists to the quality of mice tourism in Shenyang through questionnaire survey and field interviews. The obtained data are processed by SPSS and EXCEL software, and the comprehensive evaluation of Shenyang mice tourism quality is carried out by using descriptive, statistical and statistical analysis methods, and the priority order of Shenyang mice tourism quality improvement is defined. It provides a reference for the effective allocation of exhibition tourism resources and the selection of future work emphases in Shenyang.
【学位授予单位】：辽宁科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F713.83;F592

【相似文献】