商业展会设计中的“体验展示”

发布时间：2018-04-03 13:06

本文选题：展示　切入点：体验展示　出处：《苏州大学》2010年硕士论文

【摘要】： 用“体验”的形式去展示产品,可以被定义成“体验展示”。近年来,随着展会经济的繁荣以及高科技展示技术的发展,“体验展示”的设计理念已在商业会展中得以广泛采用。本文从比较“展示”和“体验”两词的词义入手,阐述了“体验展示”的概念;分析了“体验展示”的三个层次:产品体验、理念体验和价值体验;进而较系统地提出了一些“体验展示”的实现方式,包括方案策划、互动的体验方式以及新的体验手段等。“体验展示”很大程度上打破了传统展示设计的模式,传统的展示设计的核心是“展示”本身,而“体验展示”的核心却是“体验”。这对于展示设计师而言,设计思维、设计方法、设计流程的转变不言而喻,他们应该转换思维,站在新的起点上去规划设计未来。??
[Abstract]:Display products in the form of "experience" can be defined as "experience display".In recent years, with the prosperity of exhibition economy and the development of high-tech display technology, the design concept of "experience display" has been widely used in commercial exhibition.This paper begins with the comparison of the word meaning of "show" and "experience", expounds the concept of "experience display", and analyzes the three levels of "experience display": product experience, concept experience and value experience.Furthermore, some realization methods of "experience display" are put forward systematically, including scheme planning, interactive experience mode and new experience means.To a great extent, "experience display" breaks the mode of traditional display design. The core of traditional display design is "display" itself, but the core of "experience display" is "experience".To show designers, design thinking, design methods, design process changes are self-evident, they should change their thinking, standing on a new starting point to plan for the future.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F713.83

【引证文献】