中国体育旅游博览会精品项目比较研究

发布时间：2018-04-12 09:34

本文选题：中国 + 体育旅游博览会　；参考：《杭州师范大学》2013年硕士论文

【摘要】：研究目的：文章以历届中国体育旅游博览会精品项目为研究对象,以其现行的评选活动事宜为研究准线,通过对三届体育旅游精品项目评选情况进行纵向比较研究,以体育旅游、体育旅游产品等相关研究为理论基础,分别对体育旅游精品项目的概念、类型、特征及社会价值进行了探究,旨在为建立一个宣传力度到位、通知内容确切、执行严格的评选系统、为日后其评选机制更加完善提供理论参考与实践依循。研究方法： (1)文献研究法：通过中国知网收集了2007年至2012年我国有关体育旅游博览会研究的文献资料共40余篇；体育旅游精品项目评选通知3份；国内外体育旅游、体育旅游产品等相关研究文献60余篇和著作7部；历届体育旅游精品项目申报材料数百份,为撰写详尽的文献综述、进行体育旅游精品项目纵横向比较研究等提供材料保证。(2)逻辑分析法：贯穿整个研究结构,包括对文章框架的构思、体育旅游精品项目概念的界定、分类、特征归纳等等。(3)数理统计法：对六届体育旅游博览会举办规模(展览面积、参展单位与参观人数)、三届体育旅游精品项目的数量及各地区入选个数和比例通过Excel进行统计或图表绘制,以达形象直观地对比分析效果。(4)内容分析法：通过解读三届体育旅游精品项目的评选通知并将资料编码来对目前其评选机制进行审视,为比较研究奠定基础。(5)比较研究法：对三届体育旅游精品项目数量与地区入选情况及在内容分析基础上对三届评选通知进行纵向比较研究；在体育旅游精品项目概念、分类顺承的逻辑基础上对不同类型项目的特征进行横向比较,且用例举方式对不同类型项目的社会价值作一简略比较,最终为评选的科学有效提供参考。研究结果： (1)目前关于体育旅游博览会的研究、报道较多且集中于报刊年鉴中,而其包含的细致板块诸如体育旅游精品项目的研究涉及较少。(2)历届体育旅游博览会有以大型运动会为契机的,有以社会重大事件为现实背景的,亦有以国家经济发展方式转型或文化繁荣为背景的等；展会主题基本遵循“体验——发展——时尚——健康——休闲”的脉线；参展规模日益扩大的同时亦存在波动现象；第四届起增设体育旅游精品项目评选事宜等。(3)三届体育旅游精品项目数目分别为：第四届58个,第五届71个,第六届69个；其评选通知基本由架构与组成、评选范围、评选数额、申报材料、评审流程等数块组成。(4)对体育旅游精品项目的概念进行界定、类型划分,对不同类型项目的特征与社会价值作了比较探究。研究结论： (1)学界对体育旅游精品项目的理论探索与评选审视不够,日后需加强。(2)历届展会举办的具体背景不同；展会主题各异；体育旅游博览会展区类别日益精细等。(3)历届体育旅游精品项目数量虽略有不同但基本稳定；各地区入选情况各异；评选通知架构与组成、评选范围、评选数额要求、申报材料、评审流程等明显存在异同。(4)体育旅游精品项目的概念与类型研究仍需日益完善；不同类型项目在发展模式、设置目的、参与对象、参与时间、地理位置、开展规模等方面的特征存在差异,其社会价值在经济、文化、环境等环节也有所不同,所以应将这两块内容充设于将后的评选过程中,以制定出更加合理的评定程序。
[Abstract]:Purpose of study :

Based on the research on the selection of sports tourism and sports tourism products , the article explores the concept , type , characteristics and social value of sports tourism fine project based on the relevant research of sports tourism , sports tourism product and so on .

Study method :

( 1 ) Literature research : collection of more than 40 documents from 2007 to 2012 related to the study of sports tourism fairs in China ;
3 copies of the selection notice of the sports tourism boutique project ;
There are more than 60 articles and 7 works on sports tourism and sports tourism products at home and abroad .
( 2 ) Logic analysis method : Through the analysis of the whole research structure , including the concept of the article frame , the definition , classification , the characteristic induction , etc . ( 3 ) The content analysis method : Through the interpretation of the selection notice of the three sports tourism fine items and the number and proportion of each region , the paper lays a foundation for the comparative study .
On the basis of the logical foundation of sports tourism fine project concept and classification , the characteristics of different types of items are compared with each other , and the social value of different types of items is compared with examples . Finally , it provides a reference for the scientific and effective selection .

Results of the study :

( 1 ) At present , the research on the sports tourism fair is more and more concentrated in the Yearbook of the newspaper and periodicals , and the study of the detailed block , such as the sports tourism boutique project , involves less .
The theme of the exhibition is basically guided by the " experience _ development _ fashion _ health _ leisure " pulse line ;
At the same time , there is also fluctuation in the scale of the exhibition .
( 3 ) The number of high - quality items for sports tourism is the fourth 58 , the fifth is 71 , the sixth is 69 ;
The selection notice is composed of the structure and composition , the selection scope , the selection amount , the application material , the review process and so on . ( 4 ) The concept of the sports tourism fine project is defined and the type is divided , and the characteristics and the social value of the different types of items are compared .

Conclusions of the study :

( 1 ) The academic circle is not enough to examine the theoretical exploration and selection of the sports tourism fine project , which needs to be strengthened in the future . ( 2 ) The specific background of the past exhibitions is different ;
The theme of the exhibition is different ;
The exhibition area of sports tourism fair is becoming more and more fine , etc . ( 3 ) Although the number of items of sports tourism is slightly different but basically stable ;
The situation of each district is different ;
The selection notice structure and composition , selection scope , selection amount requirement , application material , review process and so on are obviously different . ( 4 ) The concept and type of sports tourism fine project still need to be perfected ;
Different types of projects have different characteristics in development mode , setting purpose , participation object , participation time , geographical position , scale and so on . Their social value is different in economy , culture , environment and so on . Therefore , these two contents should be filled in the process of post - election , so as to formulate a more reasonable assessment procedure .

【学位授予单位】：杭州师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G80-05;G812

【参考文献】