新媒体背景下重庆市环保社会宣传的实践与探索

发布时间：2018-04-27 17:57

  本文选题：印刷媒介 + 电子媒介　； 参考：《环境保护》2017年19期

【摘要】：正宣传是信息的传递,是一项系统工程,通过多种内容和形式,阐明某种观点,使人们相信并跟着行动。它有明显的目的性、社会性和现实性,面向社会各阶层,以求影响最大多数的受众。根据宣传目标的不同,确定传播的内容,选取合适的媒介进行传播以求达到布局最优化和效果最大化。长期以来,面对小范围受众一般用面对面的宣传,如讲解、展览;面向大众要通过大众传播媒介,如报纸、杂志等印刷媒介和广播等电子媒介,以及理论文章、文艺演出等。随
[Abstract]:Positive propaganda is the transmission of information, is a systematic engineering, through a variety of contents and forms, to clarify a point of view, people believe and follow the action. It has a clear purpose, sociality and reality, facing all social strata, in order to influence the majority of the audience. According to the different target of propaganda, the content of communication is determined, and the appropriate media is selected to optimize the layout and maximize the effect. For a long time, in the face of a small audience, we usually use face-to-face propaganda, such as explanation, exhibition, mass media, such as newspapers, magazines and other electronic media, as well as theoretical articles, literary performances and so on. With
【作者单位】： 重庆市环境保护宣传教育中心;
【分类号】：X-4
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本文编号：1811728