中国民族商品交易会品牌推广策略研究

发布时间：2018-04-28 14:55

本文选题：中国民族商品交易会 + 品牌推广策略　；参考：《内蒙古大学》2011年硕士论文

【摘要】：呼和浩特市是内蒙古自治区的首府,这为会展市场的发展提供了有利条件。近几年,呼和浩特市的会展市场发展较快,尤其是中国民族商品交易会已发展成为国家级的大型展会,对呼和浩特的经济拉动作用巨大。但是,呼和浩特的会展市场起步较晚,在全国处于落后状态,较快发展呼和浩特市的会展业需要有正确的思路,科学的定位,政策的支持以及全面的营销策略。本文运用市场营销及品牌宣传推广的相关理论,分析会展市场营销策略的类型,结合呼和浩特市会展市场的实际情况,详细分析中国民族商品交易会品牌推广的策略,并提出了具体的对策,通过对呼和浩特市会展市场的研究,其目的在于进一步完善中国民族商品交易会品牌推广策略,进而推动呼和浩特市会展业的全面发展。
[Abstract]:Hohhot is the capital of Inner Mongolia Autonomous region, which provides favorable conditions for the development of exhibition market. In recent years, the exhibition market in Hohhot has developed rapidly, especially the China National Commodity Fair has developed into a large national exhibition, which plays a great role in promoting the economy of Hohhot. However, the exhibition market of Hohhot starts late and is in a backward state in the whole country. The rapid development of the exhibition industry in Hohhot needs correct thinking, scientific orientation, policy support and comprehensive marketing strategy. Based on the relevant theories of marketing and brand promotion, this paper analyzes the types of exhibition marketing strategies, combines the actual situation of the exhibition market in Hohhot, and analyzes in detail the brand promotion strategy of China National Commodity Fair. Through the research on the exhibition market in Hohhot, the purpose of this paper is to further improve the brand promotion strategy of Chinese national trade fair, and then promote the overall development of the exhibition industry in Hohhot.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F713.83

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