上海市体育旅游水上项目资源开发的研究

发布时间：2018-04-30 22:39

本文选题：社会体育 + 体育旅游　；参考：《苏州大学》2013年硕士论文

【摘要】：在我国国民经济快速稳定健康发展的形势下，体育回归大众的诉求，回归自然理念的形成，由体育和旅游相互交融而形成的一种新颖的、综合性的旅游方式——体育旅游逐步受到国民的青睐，并成为人们余暇时间从事休闲、锻炼、健身等活动的首选，为中国体育旅游业的发展提供了广阔的发展空间。上海是中国的国家中心城市，是我国高度发达的经济、科技、工业、金融、贸易、会展和航运中心。上海具有深厚的近代城市文化底蕴和众多的历史古迹，她位于“江南水乡”，具有丰富的水资源和体育旅游资源和广阔的市场需求。为了更好地了解和掌握上海市体育旅游及其资源开发潜力和现状，促进以“水上项目”体育旅游资源的更好利用与发展，本研究运用文献资料法、访谈法、问卷调查法和数理统计法等研究方法，以上海市体育旅游水上项目资源开发为研究对象，分析与讨论了上海市发展体育旅游水上项目的基本理论、现状和基本做法等方面的问题，并提出了上海市体育旅游水上项目资源开发的基本策略和构想。主要结论如下： 1、上海市大多数居民每年都有旅游计划并能将计划付诸于行动。在参与体育旅游的人群中，女性略低于男性。旅游/饭店、学生、退休这三大职业是参与体育旅游的主要职业和人群；学历越高，参加体育旅游的人群比例越高，从初中及以下到硕士及以上基本上参与率逐渐提高；居民月收入2000元以下的体育旅游参与率最低，月收入5000元以上的居民的体育旅游参与率最高。组团旅游是主要的体育旅游形式。 2、上海市居民认知水上项目体育旅游主要渠道是网络、旅行社推荐和同事朋友介绍着三种渠道。对体育旅游水上项目表现出高度支持态度，尤其热衷于水上项目赛事观摩。调查表明，他们参与水上体育旅游项目的动机主要是赛事观摩、增加阅历，其次是健身度假、休闲娱乐和商务会议，最后是项目培训和其他。居民对水上项目体育旅游十分感兴趣、有机会想尝试的占67.4%。目前，居民对现有的体育旅游景点的内部设施与服务评价较高，，但是对上海市现有的体育旅游景点配套的交通、餐饮、服务的满意度不高，综合评价较不满意。 3、上海市体育旅游水上项目资源的开发具有区域地理位置、经济发展水平、旅游资源丰富、市场需求强烈和体育赛事频繁等方面的优势，是上海市水上项目体育资源发展的有利条件。制约和影响上海市体育旅游水上项目资源开发与利用的瓶颈主要体现在体育旅游管理体制、水上项目资源开发水平、专业人力资源的引进和运用以及环境意识与市场意识的塑造。 4、上海市水上项目体育旅游的资源十分丰富。奉贤海湾旅游区、上海热带风暴水上乐园是目前具有休闲娱乐、健身的综合体育旅游聚集区，有较为全面的水上项目设施基础。滴水湖、淀山湖的水质达到国家二级水质标准，适宜开展绿色、无污染的水上运动项目，如帆船、帆板、赛艇、皮划艇、龙舟等。横沙岛、长兴岛、崇明岛依江傍海，气候宜人，自然环境优越，具有先天的“土肥、气明、水清”三大优势。 5、上海市体育旅游水上项目资源开发的指导思想是转变观念，促进体育资源分配的均等化；塑造水上项目的赛事形象，凝练水上项目文化；健全水上项目社会化和商业化的运行机制；促进多元化的竞赛类型形成；加强水上项目管理体制建设。 6、上海体育旅游水上项目资源开发实施的基本策略是增加投资力度，完善管理机制。不断开发新型产品，重视与加强人才引进。加大基础设施建设力度，奠定良好的环境基础。借助文化旅游载体，增强体育旅游产业知名度。 7、为了促进上海市体育旅游水上项目资源开发和体育旅游事业的健康发展，必须实现统筹规划、综合开发，加强体育与旅游等行业的交流与合作；加大政策支持力度，完善体育旅游法律、法规建设；创建上海都市体育旅游水上项目品牌，加大宣传促销力度；第四、多种渠道培养体育旅游人才，不断提高体育旅游综合服务质量。
[Abstract]:In the situation of rapid and healthy development of China's national economy, sports return to the demand of the masses, return to the formation of natural ideas, a new and integrated tourism mode formed by the combination of sports and tourism, sports tourism is gradually favored by the people, and become leisure, exercise, fitness and so on. The first choice of activities provides a broad space for the development of China's sports tourism industry.
Shanghai is the central city of China. It is a highly developed economy, science and technology, industry, finance, trade, exhibition and shipping center. Shanghai has a profound cultural heritage of modern cities and many historical sites. She is located in the "Jiangnan Water Village", with rich water resources, sports tourism resources and broad market demand. To understand and master the potential and current situation of sports tourism and its resources development in Shanghai, and to promote the better utilization and development of sports tourism resources on "water project", this study uses the methods of literature, interview, questionnaire and mathematical statistics to develop the resources of sports tourism in Shanghai as the research object. This paper analyzes and discusses the basic theory, current situation and basic practice of sports tourism development in Shanghai, and puts forward the basic strategies and ideas for the development of sports tourism resources in Shanghai. The main conclusions are as follows:
1, most of the residents in Shanghai have a plan of tourism every year and can put the plan into action. Among the people involved in sports tourism, women are slightly lower than men. Tourism / hotels, students, and retirement are the major occupations and crowds involved in sports tourism; the higher the educational background, the higher the proportion of people who participate in sports tourism, from junior high school and below. To master and above, the rate of participation is gradually increased; the participation rate of Sports Tourism under 2000 yuan per month is the lowest, and the participation rate of sports tourism is the highest among the residents with monthly income of more than 5000 yuan.
2, the main channel of sports tourism in Shanghai city residents is the network, the travel agency recommends and the colleagues and friends introduce three channels. It shows a high support attitude to the sports tourism water project, especially the water sports events. The investigation shows that the main motivation of their participation in the sports tourism project is to watch and increase the sports events. In addition to the experience, the second is the fitness holiday, the leisure entertainment and the business meeting, the final project training and other. The residents are very interested in the sports tourism of the water project. The opportunity to try is 67.4%. now, the residents have higher evaluation of the existing sports tourist attractions' internal facilities and services, but the existing sports tourist attractions in Shanghai city match. The satisfaction of transportation, catering and service is not high, and the comprehensive evaluation is not satisfactory.
3, the development of Shanghai sports tourism water project resources has the advantages of regional geographical location, economic development level, rich tourist resources, strong market demand and frequent sports events. It is a favorable condition for the development of sports resources in Shanghai water project. It restricts and affects the development and utilization of Shanghai sports tourism water project resources. The bottleneck is mainly embodied in the management system of sports tourism, the development level of water project resources, the introduction and application of professional human resources, and the molding of environmental awareness and market consciousness.
4, Shanghai water project sports tourism resources are very rich. Fengxian Bay tourism area, Shanghai tropical storm water park is a comprehensive sports tourism gathering area with leisure and recreation, and has a more comprehensive foundation of water project facilities. The water quality of Dianshui lake and Dianshan Lake reach the national level two standard of water quality, which is suitable for green and green. Polluted water sports, such as sailing, sailing, rowing, canoeing, dragon boat and so on. Yheng Sha Island, Changxing Island, Chongming Island along the river near the sea, the climate is pleasant, the natural environment is superior, with the congenital "soil fertilizer, gas, water clear" three advantages.
5, the guiding ideology of the development of Shanghai sports tourism water project resources is to change ideas and promote the equalization of sports resources distribution; to shape the sports event image of water projects, to develop water project culture, to improve the operation mechanism of socialization and commercialization of water projects; to promote the formation of multiple competition types; and to strengthen the management of water projects. System construction.
6, the basic strategy for the development and implementation of Shanghai sports tourism water project resources is to increase investment, improve the management mechanism, develop new products, attach importance to and strengthen the introduction of talents, strengthen the construction of infrastructure, and lay a good foundation for the environment.
7, in order to promote the development of sports tourism resources and the healthy development of sports tourism in Shanghai, we must realize overall planning, comprehensive development, strengthen the exchanges and cooperation between sports and tourism, strengthen the policy support, improve the laws and regulations of sports tourism, and create the brand of Shanghai urban sports tourism water project. Increase publicity and promotion efforts; fourth, a variety of channels to cultivate sports tourism talents, and continuously improve the comprehensive quality of sports tourism.

【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G80-05

【参考文献】