服务外包产业园增值服务运营模式研究

发布时间：2018-05-12 18:26

本文选题：服务外包 + 增值服务　；参考：《大连海事大学》2011年硕士论文

【摘要】：本文是以大连软件园运营模式为研究对象,在全面回顾园区发展历程的同时,结合当前国内外服务外包产业发展态势,提出了具有五级层次结构的服务外包产业园增值服务运营模式。增值服务主要体现在以下三个方面,第一、全面提升面向客户服务的增值。时刻关注服务外包产业链中不同客户群体的成长与发展动态,完善增值服务业务解决方案开发包。第二、对大连软件园整体运营资产的增值,包含有形及无形资产的增值。在对客户服务过程中树立并增强大连软件园在服务外包产业链中的影响力,同时使“大连软件园”、“官助民办”等品牌的无形资产得到快速提升和增值；大连软件园现如今已从服务外包产业集群的工作区升级为集工作、教育、居住、休闲为一体的综合社区。第三、对社会及经济价值的增值。服务外包产业的快速发展不单是本行业技术能力、经济效益的提升,更大价值在于它将带动整个城市金融、会展、酒店、航空、教育、房地产等一系列相关行业的同步发展,在全面加快城市经济建设、产业结构调整和城市品牌推广等方面起到积极的推动作用。文中运用了项目管理学的战略理论分析了我国发展服务外包产业的内部因素、外部因素。通过大量实例数据对相关经济、技术指标加以论证。在对大连软件园不同发展时期所采用的运营模式进行总结和分析的同时,对比并借鉴国内外其他服务外包产业园的发展经验,寻求差异点,不断完善和创新。创建了具有五级层次结构的服务外包产业园增值服务运营模式,在立足本土发展的基础上,积极探索拓展外部市场和商务服务空间。依据大连软件园外部拓展战略及增值服务运营模式的设计思路,结合组织管理学理论,重新构建了大连软件园组织架构。研究并讨论了服务外包产业园增值服务运营模式的应用前景,对实际应用中可能出现的问题提出了改善及解决方案。
[Abstract]:This paper takes Dalian Software Park as the research object, reviews the development course of the park, and combines the current situation of service outsourcing industry at home and abroad. This paper presents a five-level service outsourcing industry park value-added service operation model. Value-added services are mainly reflected in the following three aspects: first, the overall promotion of value-added customer-oriented services. Pay close attention to the growth and development of different customer groups in the service outsourcing industry chain and perfect the solution development kit of value-added service business. Second, the increment of the whole operating assets of Dalian Software Park, including tangible and intangible assets. In the process of customer service, the influence of Dalian Software Park in the service outsourcing industry chain is strengthened, and the intangible assets of "Dalian Software Park" and "government-aided private management" are rapidly promoted and added value. Dalian Software Park has now been upgraded from a service outsourcing industrial cluster to a comprehensive community of work, education, residence and leisure. Third, the increase in social and economic value. The rapid development of the service outsourcing industry is not only the technical capability of the industry, but also the improvement of economic benefits. The greater value lies in the fact that it will lead to the simultaneous development of a series of related industries such as finance, convention and exhibition, hotels, aviation, education, real estate, etc. It plays a positive role in speeding up urban economic construction, industrial structure adjustment and urban brand promotion. This paper analyzes the internal and external factors of the development of service outsourcing industry in China by using the strategic theory of project management. Through a large number of examples of data to demonstrate the relevant economic, technical indicators. This paper sums up and analyzes the operation mode of Dalian Software Park in different development periods, compares and draws lessons from the development experience of other service outsourcing industry parks at home and abroad, seeks for the difference points, and constantly consummates and innovates. The value-added service operation model of service outsourcing industry park with five-level structure is established. On the basis of local development, we actively explore the expansion of external market and business service space. According to the design ideas of the external expansion strategy and value-added service operation mode of Dalian Software Park, the organizational structure of Dalian Software Park is re-constructed by combining the theory of organization management. This paper studies and discusses the application prospect of value-added service operation mode in service outsourcing industry park, and puts forward some improvement and solutions to the possible problems in practical application.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F719

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