河北霸州汽车文化产业园项目开发管理研究

发布时间：2018-05-12 20:22

本文选题：项目开发管理 + 汽车主题公园　；参考：《天津大学》2013年硕士论文

【摘要】：在城市化进程突飞猛进的今天，随着人们生活方式的改变和生活压力的逐渐加大，，人们越来越重视娱乐休闲，而传统的休闲娱乐由于其本身的局限性逐渐式微。相对于传统的休闲娱乐，集城市休闲、娱乐、展览、文化传播等多种功能为一体的主题公园更能满足现在人们的心理需求。随着我国汽车工业的快速发展，我国居民家庭汽车保有量持续增加，摩托车和汽车运动越来越普及，为我国汽车主题公园的发展提供了广阔的空间。汽车主题公园作为主题公园中的一种具体类型，从设计、建设、运营等多个方面体现主题特色、增强游人的体验感、树立品牌形象，打造新的产业链价值体系等都是开发管理中需要探讨的方面。本文以河北霸州汽车文化产业园作为案例，对其汽车主题公园的开发管理进行相关研究，以求为我国汽车主题公园的开发规划提供新的视角。本文主要分为五个部分。第一部分：引言。主要阐述了文章的选题背景和研究意义，以及主题公园的相关概念和功能，并简要介绍了汽车主题公园的相关理论和发展概况。第二部分：这一部分主要分析了主题公园开发的相关影响因素，分为内部因素和外部因素来讨论。第三部分：从项目介绍、规划方案、投资估算、效益分析等七个方面具体介绍了河北霸州汽车文化产业园项目开发规划。第四部分：主要介绍了汽车主题公园的多维度项目开发管理过程，涉及到管理过程、资源集成、生命周期、品牌建设四个方面。第五部分：结论部分。对全文进行总结，综述了河北霸州汽车文化产业园作为汽车主题公园进行相关的开发管理研究，并且指出了本文研究的不足，最后对我国汽车主题公园的开发运营提出了新的展望。
[Abstract]:With the rapid development of urbanization, with the change of people's life style and the increasing pressure of life, people pay more and more attention to entertainment and leisure, and the traditional leisure and entertainment gradually decline because of its limitations. Compared with the traditional leisure and entertainment, the theme park which integrates the functions of urban leisure, entertainment, exhibition, cultural communication and so on can meet the psychological needs of people today. With the rapid development of China's automobile industry, the number of household cars in our country continues to increase, and motorcycles and motor sports become more and more popular, which provides a broad space for the development of automobile theme parks in China. Automobile theme park as a specific type of theme park, from design, construction, operation and other aspects of the theme features, enhance the experience of visitors, establish a brand image, It is necessary to explore the value system of new industry chain. This paper takes Bazhou Automobile Culture Industrial Park in Hebei Province as a case to study the development and management of its automobile theme park in order to provide a new perspective for the development and planning of automobile theme park in China. This paper is divided into five parts. The first part: introduction. This paper mainly describes the background and significance of the topic selection, as well as the related concepts and functions of the theme park, and briefly introduces the related theory and development of the automobile theme park. Part II: this part mainly analyzes the related factors of theme park development, divided into internal factors and external factors to discuss. The third part: from the project introduction, the plan, the investment estimate, the benefit analysis and so on seven aspects has introduced the Hebei Bazhou automobile culture industry park project development plan. The fourth part mainly introduces the multi-dimensional project development and management process of automobile theme park, which involves four aspects: management process, resource integration, life cycle and brand building. Part V: conclusion. This paper summarizes the whole paper, summarizes the research on the development and management of Bazhou Automobile Culture Industrial Park as an automobile theme park, and points out the deficiency of this paper. Finally, a new prospect for the development and operation of automobile theme park in China is put forward.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU71;TU986.5

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