中国商务旅行市场的开拓与研究

发布时间：2018-05-15 13:56

本文选题：商务旅行 + 商务旅行市场　；参考：《华东师范大学》2010年硕士论文

【摘要】： 商务旅行是近年发展最快的旅游项目之一。作为旅游业新近细分的一个市场,已为越来越多的机构所关注,它必将为我国旅游业的发展带来新的契机。本文主要通过对商务旅行市场的认识及研究,展示了这一旅游行业新兴市场现状、发展趋势及可能带来的经济利益。本文首先通过对商务旅行市场的概念、特点、与休闲市场的差异性及细分市场的意义、作用描述,来阐明已然遍布全球的商务旅行,在增强商务旅行市场和提高旅行效率方面所扮演的重要角色。其次,针对21世纪的商务旅行两大主要组成部分个人商务旅行和“MICE”即(Meeting(会议)、Incentive(奖励旅游)、Conference(大型企业会议)、Exhibition(活动展览))分析,并对商旅与休闲相结合的这一趋势的深入探讨。提出了涉及到差旅管理行业准入原则;差旅管理模式;购买者、中间商、供应商三者之间的关系;MICE的国际化接轨及商务与休闲旅游的发展趋势等一系列问题和存在的差距。作为刚起步不久尚处于成长期的国内商务旅行市场所极为关注的课题,阐述了自己的见解。同时对于商务旅行市场的周期性也作了总结性的分析。在深刻理解了商务旅行的概念和特点后,我们又熟悉了该市场的组成及商旅在旅游市场的重要角色。最后,本文就经济大环境下商务旅行的运作;如何跳出面对大环境政策的变化、市场内部的激烈挑战等一系列发展问题,以全新的角度论述了市场的机遇和前景。相信我国的商务旅游,必然会在大力发展教育和科技的背景下,因地区性、全国性和国际性的学术交流活动与日俱增而兴旺发达。而作为中国的商务旅行,必将成为企业的一种有效管理工具以及企业之间、企业和客户之间沟通感情、合作交流的一种新型方式,其巨大潜力也必将受到各方关注。相比国外相对成熟的市场,我们定会用更少的时间培育市场,跟上了国际的脚步。
[Abstract]:Business travel is one of the fastest growing tourism projects in recent years. As a newly subdivided market of tourism, more and more organizations pay attention to it, which will bring new opportunities for the development of tourism in China. This article mainly through the understanding and the research to the business travel market, has demonstrated this traveling profession emerging market present situation, the development tendency and the possible economic benefit. In this paper, the concept and characteristics of the business travel market, the difference between the business travel market and the leisure market, and the significance and function of the subdivision market are described to illustrate the business travel that has already spread all over the world. Plays an important role in enhancing the business travel market and improving travel efficiency. Secondly, this paper analyzes the two major components of business travel in the 21st century, personal business travel and "MICE", that is, "meeting" (incentive tourism) and exhibition (exhibition), and probes into the trend of the combination of business travel and leisure. This paper puts forward a series of problems and gaps concerning the access principle of travel management industry, the mode of travel management, the relationship among buyers, middlemen and suppliers, the internationalization of mice and the development trend of business and leisure tourism. As a subject of great concern in the domestic business travel market, which is still in its early stage of development, this paper expounds its own views. At the same time, the periodicity of the business travel market is also summarized. After a deep understanding of the concept and characteristics of business travel, we are familiar with the composition of the market and the important role of business travel in the tourism market. Finally, this paper discusses the opportunities and prospects of the market from a new perspective on a series of development issues, such as the operation of business travel under the economic environment, how to jump out of the changes of the general environmental policies and the fierce challenges within the market. It is believed that under the background of vigorously developing education and science and technology, China's business tourism will flourish with the increasing number of regional, national and international academic exchanges. As a kind of business travel in China, it will become an effective management tool and a new way of communication and cooperation between enterprises, enterprises and customers, and its great potential will be concerned by all parties. Compared with the relatively mature foreign market, we will spend less time to cultivate the market, keeping up with the pace of the international.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F592

【共引文献】