苏州工业园区商务旅游目的地系统的研究

发布时间：2018-05-25 06:07

本文选题：商务旅游 + 目的地系统　；参考：《安徽师范大学》2010年硕士论文

【摘要】：商务旅游作为旅游业的一个重要组成部分,自20世纪80年代以来,越来越成为全球旅游业发展的新趋势,且保持了比整个旅游业更高的速度获得快速发展。随着世界经济一体化、全球化进程的加剧,地区之间的经济活动、技术合作等与商务旅游日益融为一体,为商务旅游发展的提供了机遇和环境。商务旅游市场稳定,消费高端综合,对地区经济的乘数效应明显。能有效的加强地区间的经济交流合作,促进地区旅游业及相关产业的发展,成为推动地区经济发展的重要力量。如何发展商务旅游、打造具有个性化的商务旅游目的地,已成为众多城市需要研究的课题。本题以系统理论为基础,以商务旅游的具体特点、商务旅游者的需求为出发点,详细分析了商务旅游目的地系统的要素、结构、功能及特点,以苏州工业园区为案例地,对该商务旅游目的地系统的现状进行了研究,并结合对商务旅游者的问卷调查及分析,对目的地系统的结构优化与可持续发展提供了建议。本文分五个部分,概述如下: 第一部分是绪论部分,简要说明研究背景、研究意义、研究的主要内容、研究方法和研究框架。第二部分是商务旅游相关概念及国内外研究进展部分。首先商务旅游的相关概念进行了梳理,接着对国内外商务旅游研究和旅游目的地系统研究进展进行归纳整理、评述,提出本研究切入点,最后对相关的理论进行介绍。第三部分是商务旅游目的地系统基础研究部分,分别对商务旅游目的地的定义及特点、商务旅游目的地系统的构成要素、结构和功能进行研究。商务旅游目的地经济发展水平较高;交通便利,对外联系广泛;具有完善的商务旅游基础及接待设施,对高档商务酒店、会展设施及休闲娱乐设施要求高;综合服务能力强,三产服务业发达。研究认为商务旅游目的地系统是由若干个与商务旅游活动相关的要素相互联系、相互协作形成的一个能够满足商务旅游所需各项服务的有机综合体,包括吸引、需求、供给、中介、支持五要素,系统具有整体性、相关性、动态性、最优化目的性等特点。第四部分是苏州工业园区商务旅游目的地系统实证研究部分。通过实地调查,对苏州工业园区商务旅游目的地系统的各要素进行现状分析;通过对商务旅游者问卷调查,运用Excel和SPSS软件对商务旅游者的需求及体验质量进行定量分析,基于市场需求提出了优化苏州工业园区商务旅游目的地系统的对策建议。系统要素优化:积极发挥园区的吸引要素优势,加强商务旅游需求市场的开发,完善商务旅游产品类型;完善交通、住宿餐饮、休闲娱乐等商务旅游基础服务设施的建设;加强商务旅游专门设施的建设;促进商务旅行管理公司及会务公司发展;建立发展商务旅游的专门机构和行业协会;构建园区商务旅游信息系统;加强政府的主导作用,为商务旅游者提供各方面的支持保障;加大对商务旅游服务人才的培养;提升商务旅游目的地的软实力,提高园区综合服务能力。系统结构优化:应完善商务旅游产业的结构;促进商务旅游部门的战略联盟及网络化发展。在一定程度上为商务旅游目的地的经营管理提供了战略依据。第五部分是结论和讨论部分。总结本文的研究成果和对商务旅游目的地发展的启示,分析本研究的局限性和创新性,并对未来研究进行展望。
[Abstract]:As an important part of the tourism industry , business tourism has become a new trend of global tourism development since the 1980s , and has maintained a faster development than the whole tourism industry . With the integration of the world economy , the intensification of the globalization process , the economic activity between the regions , technical cooperation and the like are increasingly integrated with business tourism , thus providing the opportunity and the environment for the development of business tourism .

The commercial tourism market is stable , consumption high - end comprehensive , the multiplier effect to the regional economy is obvious . It can effectively strengthen the economic exchange and cooperation among the regions , promote the development of regional tourism and related industries , and become an important force to promote regional economic development .

Based on the system theory , the paper analyzes the factors , structure , function and characteristics of the business tourism destination system based on the specific characteristics of business tourism and the demand of business travelers . In the case of Suzhou Industrial Park , this paper studies the present situation of the business tourism destination system , and puts forward some suggestions on the structure optimization and sustainable development of the destination system in combination with the questionnaire and analysis of the business travelers .

The first part is the introduction part , the research background , the research significance , the main content of the research , the research method and the research framework .

The second part is the related concept of business tourism and the research progress at home and abroad . Firstly , the related concepts of business tourism are reviewed , and then the research progress of business tourism research and tourism destination system at home and abroad is summarized , reviewed , and the relevant theories are introduced .

The third part is the basic research part of the business tourism destination system , and studies the definition and characteristics of the business tourism destination , the constituent elements , structure and function of the business tourism destination system . The business tourism destination system has high requirements for the high - grade business hotels , exhibition facilities and leisure entertainment facilities , and has the characteristics of attraction , demand , supply , intermediary and support for five elements , and the system has the characteristics of integrity , correlation , dynamics , optimization purpose and the like .

The fourth part is the empirical research part of the business tourism destination system of Suzhou Industrial Park . Through the field investigation , the author makes quantitative analysis on the demand and experience quality of business tourism destination system of Suzhou Industrial Park .

The fifth part is the conclusion and the discussion part , summarizes the research results of this paper and the enlightenment to the development of business tourism destination , analyses the limitation and innovation of this study , and prospects the future research .
【学位授予单位】：安徽师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F427;F592.7

【引证文献】