中国二冶钢结构公司核心业务竞争战略研究

发布时间：2018-05-25 22:10

本文选题：中国二冶钢结构公司 + 钢结构业务　；参考：《内蒙古大学》2011年硕士论文

【摘要】：随着中国加入WTO,以及北京奥运会和上海世博会等重大社会经济活动的开展,我国在近十年内建设了一大批高标准、高规格的体育场馆、会展中心、机场航站楼等社会公共建筑,这给我国钢结构的大力发展带来良好的契机；同时,对从事钢结构的企业而言,面临着行业间更激烈的竞争。而钢结构作为一个国家建筑行业水平的重要衡量标准,值得研究。本文以中国二冶钢结构公司为例,研究其核心业务的竞争战略发展。首先对中国二冶钢结构公司及其核心业务简单论述,在此基础上分别从宏观环境和产业环境分析其所在的外部环境；其次,通过波特五力模型及SWOT分析等工具研究其内部环境及现状,结合现状分析,对企业核心业务竞争战略作进一步的研究,做战略定位及战略选择；最后进行战略的实施。论文在研究过程中结合企业实际情况,对中国二冶钢结构核心业务进行了详细的战略分析,因此,提出的建议对中国二冶钢结构公司的发展具有一定的实践意义,对西北地区钢结构行业的其他企业也具有一定的借鉴作用。
[Abstract]:With China's accession to the WTO, and the development of major social and economic activities such as the Beijing Olympic Games and the Shanghai World Expo, China has built a large number of high standard and high specification sports venues, convention centers, airport terminals and other social public buildings in the past decade. This brings a good chance to the development of steel structure in our country, at the same time, for the enterprises engaged in steel structure, they are facing more fierce competition among industries. Steel structure as an important measure of the level of construction industry in a country, it is worth studying. In this paper, the development of core business competition strategy of Erye Steel structure Company in China is studied. First of all, it simply discusses the steel structure company and its core business in China, and then analyzes its external environment from the macro environment and the industrial environment respectively. This paper studies its internal environment and current situation through Porter's five-force model and SWOT analysis, and makes further research on the competitive strategy of enterprise's core business, and makes strategic positioning and strategic choice, and finally carries on the implementation of the strategy. According to the actual situation of the enterprise, the paper makes a detailed strategic analysis on the core business of Erye steel structure in China. Therefore, the suggestions put forward are of practical significance to the development of Erye Steel structure Company in China. It can also be used for reference to other enterprises in the steel structure industry in Northwest China.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F426.31

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