城市会展业资金类政策效果评估——以广州、深圳、东莞为例

发布时间：2018-05-30 07:35

本文选题：会展业 + 资金政策　；参考：《旅游学刊》2013年08期

【摘要】：我国城市会展业资金类政策可模仿性强,容易引起业界敏感和关注,也最容易表明政府态度,其出台具有明显的区域传播与扩散特征。文章以广州、深圳、东莞为例,依据韦德(Vedung,1997)、陈振明(2003)、谢明(2004)以及周炼石(2006)等学者对政策效果评估的模式和方法,以地方政府、主办方、场馆经营方、参展企业、展览行业协会、会展业界人士作为政策的主要利益相关者,通过质性研究方法分别论证了主办方、参展企业两方政策主体的感知和态度,并进而站在整个会展行业健康发展的立场,运用寻租理论及补贴理论综合评估资金类政策的利弊和效果,得出以下结论:(1)税改政策兼备公平与效率;(2)对主办方的场租补贴政策产生悖论;(3)补贴利弊共存,虽在一定程度上降低了企业成本,使其有更多资金用于企业的发展,却也助长了企业的依赖心理,使得政府退出资助变得困难;(4)补贴总体效果是低效的,弊大于利:对参展企业的补贴收效甚微,甚至诱发不良效应;政策执行过程中存在寻租现象;缺乏公平性。
[Abstract]:The capital policy of city exhibition industry in our country can be imitated, and it is easy to arouse the industry's sensitivity and concern, and it is also the easiest to show the attitude of the government. It has obvious characteristics of regional dissemination and diffusion. The article takes Guangzhou, Shenzhen and Dongguan as examples, according to the models and methods of the evaluation of the effects of the policies of the scholars such as Wed de Vedung 1997, Chen Zhenming Li 2003, Xie Mingxi 2004 and Zhou Linshi 2006), and the local governments, organizers, venue operators, exhibitors, exhibition industry associations, etc., in the light of their models and methods of assessing the effects of the policies, including the local government, the organizers, the venue operators, the exhibitors, and the exhibition industry associations. As the main stakeholders of the policy, the participants of the exhibition industry demonstrate the perception and attitude of the organizers and exhibitors respectively through qualitative research methods, and then stand in the position of the healthy development of the whole exhibition industry. Applying rent-seeking theory and subsidy theory to comprehensively evaluate the advantages and disadvantages and effects of fund policy, we can draw the following conclusion: 1) tax reform policy has both fairness and efficiency. (2) there is a paradox to the sponsor's farm rent subsidy policy. (3) the advantages and disadvantages of subsidy coexist. Although to some extent reduce the cost of enterprises, so that they have more funds for the development of enterprises, but also promote the dependence of enterprises, make it difficult for the government to withdraw from the subsidies. 4) the overall effect of subsidies is inefficient. The disadvantages outweigh the advantages: the subsidies to exhibitors have little effect or even induce adverse effects; there is rent-seeking phenomenon in the process of policy implementation; lack of fairness.
【作者单位】：中山大学旅游学院;中山大学旅游发展与规划研究中心;
【基金】：国家自然科学基金项目(40971071)资助~~
【分类号】：F713.83

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