基于“博览会模式”的我国出版业“走出去”政策反思与优化

发布时间：2018-06-01 22:39

本文选题：博览会 + 出版业“走出去”问题反思　；参考：《新闻大学》2014年02期

【摘要】：政策扶持被认为是后发国家追赶发达国家的重要因素。本文通过对政府扶持的"会展平台"样本数据发现,博览会交流方式对于我国出版业"走出去"起着重要的平台支撑作用,但近两年来法兰克福书展和北京书展两大书展对全国版权输出的贡献比例出现了较大幅度的下滑。我们认为,以政府为主导的博览会模式重在国际贸易环节的便利性支持,博览会的集聚和辐射作用没有扩展到全国产业竞争力培育当中,对迈克尔?波特提出的"钻石模型"的四要素之间关系结构的优化缺乏关联性。政府对企业参与博览会的扶持政策与国内产业竞争的既有格局脱节,国内产业竞争力培育政策之间存在割裂,应该有进一步的配套政策推动我国出版产业形成全国性统一市场,形成产业要素的集群化聚合,发挥我国超大规模国内市场的天然优势。
[Abstract]:Policy support is regarded as an important factor for developing countries to catch up with developed countries. Based on the sample data of "exhibition platform" supported by the government, this paper finds that the exchange mode of exposition plays an important role in supporting the "going out" of the publishing industry in our country. But in the past two years, the contribution of the Frankfurt and Beijing book fairs to the national copyright export has declined considerably. We believe that the government-led exposition model focuses on the convenience support of the international trade link. The gathering and radiation of the Expo did not extend to the cultivation of national industrial competitiveness. The optimization of the relationship structure between the four elements of the Diamond Model proposed by Porter is lack of relevance. The government's policy of supporting enterprises to participate in the Expo is out of touch with the existing pattern of domestic industrial competition, and there is a division between the domestic industrial competitiveness cultivation policy, and there should be further supporting policies to promote the formation of a national unified market for the publishing industry in China. Forming cluster aggregation of industrial elements and giving play to the natural advantages of our country's super-large domestic market.
【作者单位】：复旦大学新闻学院;
【基金】：国家社科重大项目“我国文化走出去工程政策体系化研究”(编号12&ZD033) 国家社会科学规划基金资助项目(编号:10BXW014) 复旦大学“985工程”三期整体推进社会科学研究项目(编号:2012SHKXQN019)
【分类号】：G239.2-F

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