媒体“平台经济”新思维

发布时间：2018-06-16 16:45

  本文选题：媒体 + 平台经济　； 参考：《青年记者》2013年09期

【摘要】：正提到传统媒体的发展模式,常会提到"二次售卖"、"注意力经济"、"影响力经济"等概念。本期专题,以"平台经济"为切入点,探讨传统媒体经营发展的新思维。传统媒体发展平台经济有多个层次,第一个层次是继续挖掘传统媒体本身的媒体平台价值;第二个层次是构建会展、车展、房展等实地交易平台;第三个层次是依托互联网,发展虚拟的网上平台……传统媒体转变线性的经营模式和粗放的发展
[Abstract]:Referring to the development mode of traditional media, the concepts of "secondary sale", "attention economy" and "influence economy" are often mentioned. This issue, with "platform economy" as the breakthrough point, discusses the new thinking of traditional media management and development. The economy of the traditional media development platform has many levels. The first level is to continue to tap the media platform value of the traditional media itself; the second level is to build a field trading platform such as exhibition, auto show, housing exhibition and so on; the third level is to rely on the Internet. Develop virtual online platform. Transformation of Linear Management Mode and extensive Development of traditional Media
【分类号】：G206
，

本文编号：2027408