关于中远博鳌旅游产业发展的战略思考

发布时间：2018-06-24 23:06

本文选题：旅游产业 + 发展战略　；参考：《复旦大学》2010年硕士论文

【摘要】： 我国是一个旅游大国,旅游业发展潜力巨大。要把潜力变成现实的生产力,需要建立一批实力雄厚,在国际上具有较强竞争能力的国家级和国际级大型国际化、集团化企业。通过组建集团,围绕大型旅游集团培育中小企业关联体,可以优化配置、提高效率。同样,饭店企业集团是21世纪饭店业国际竞争的主力军,是宏观调控的传导点与作用点。本文首先界定了旅游集团的内涵,对旅游企业集团化和企业战略进行理论分析,然后以中远博鳌为例,对大型旅游集团产业拓展战略进行了实践研究,对中远博鳌发展进行了外部环境分析和SWOT分析,得到了中远博鳌发展的旅游产业战略框架构想,即以博鳌亚洲论坛为平台、成为具有高端品牌的商务会展与专业酒店服务提供商。并从打造中远博鳌大型旅游集团,铸造中远博鳌系列品牌,实现主营业务的专业化与规模化,推进中远博鳌的资本运作,具体策略与措施,风险防范等方面提出了中远博鳌旅游产业战略实施以及从组织运营、人力资源管理、财务管理、内部控制、营销管理方面提出了战略保障。本文研究的目的是帮助中远博鳌实现以下战略目标：①塑造全球闻名的商务会展与旅游服务品牌；②建设国际水准的专业经营管理团队；③创建拥有全球网络的、国际知名、行业领先的商务会展和旅游服务集团公司。本文研究的意义是：结合战略指导思想、战略原则以及核心竞争能力的分析,实现中远博鳌战略定位——以博鳌亚洲论坛为平台、具有高端品牌的商务会展与旅游服务商(集团)。
[Abstract]:Our country is a big tourist country, the development potential of tourism is huge. In order to turn the potential into real productivity, it is necessary to set up a group of large internationalized and collectivized enterprises with strong competitive power in the world. By setting up groups and cultivating related bodies of small and medium-sized enterprises around large tourism groups, we can optimize allocation and improve efficiency. Similarly, hotel enterprise group is the main force of international competition in hotel industry in the 21 st century, and the transmission point and application point of macro-control. In this paper, the connotation of tourism group is defined, and the theoretical analysis of tourism enterprise collectivization and enterprise strategy is carried out. Then, taking COSCO Boao as an example, the paper makes a practical study on the industrial development strategy of large tourism group. Based on the external environment analysis and SWOT analysis of COSCO Boao's development, the strategic framework of COSCO Boao's tourism industry is proposed, which is based on the Boao Forum for Asia. Become a high-end brand of business exhibition and professional hotel service provider. And from building COSCO Boao large-scale tourism group, casting Cosco Boao series brand, realizing the specialization and scale of the main business, promoting COSCO Boao's capital operation, concrete strategies and measures, The paper puts forward the implementation of COSCO Boao tourism industry strategy from the aspects of organization operation, human resource management, financial management, internal control and marketing management. The purpose of this paper is to help COSCO Boao achieve the following strategic goal: 1: 1 to shape the world-famous business exhibition and tourism service brand: building a professional management team of international standards. Industry-leading business exhibition and tourism services group company. The significance of this study is to realize COSCO's Boao strategic positioning, which is based on the Boao Forum for Asia, based on the analysis of strategic guiding ideology, strategic principles and core competitiveness. With high-end brand of business exhibition and tourism service providers (groups).
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F592.7

【引证文献】