乌洽会对乌鲁木齐市旅游的影响研究

发布时间：2018-06-28 10:03

本文选题：乌洽会 + 城市旅游　；参考：《新疆大学》2010年硕士论文

【摘要】： 随着人类社会的进步和商品经济的发展,会展业的发展也突飞猛进,以其经济带动作用强、辐射范围广等特点,成为衡量一个国家和地区经济繁荣、社会进步的重要标志之一。会展业不仅对城市经济带来直接贡献,更重要的是带动“第三产业的消费链”。基于此,会展对城市旅游的影响引起学者的高度关注。本文以乌鲁木齐对外经济贸易洽谈会(简称乌洽会)为例,研究长期事件对于城市旅游的影响。首先对会展业和城市旅游的基础性概念进行了阐述,分析了两者之间的内在联系,讨论了会展业对城市旅游的发展所带来的各种积极影响,以此夯实本文进行研究的理论基础。在现有统计数据的基础上,结合因子可测量性及代表性的原则,选取了代表乌洽会发展变量和乌鲁木齐市旅游发展的变量,对选取的变量做了皮尔逊相关性分析,研究各个变量的相互关联程度。使用主成分分析法确定了主成分因子。在相关性分析及主成分分析的基础进行线性回归分析,对乌洽会与乌鲁木齐市旅游的相关关系进行定量研究。结合乌洽会上发放的调查问卷,分别讨论和研究了乌洽会对乌鲁木齐游客旅游行为的影响,乌洽会对乌鲁木齐市旅游形象的影响,以及乌洽会对乌鲁木齐市旅游发展的影响。研究表明乌洽会影响乌鲁木齐游客的旅游行为,其中对乌洽会旅游者的旅游中段行为影响主要表现在对出游频率、停留时间、住宿设施选择行为、旅游自费情况的影响等方面。乌市旅游形象的影响方面,乌洽会期间周期性广泛的媒体宣传不断强化人们心目中乌鲁木齐市的旅游印象,从而使乌鲁木齐城市旅游形象在更为广域的范围内传播。此外乌洽会本身也强化了乌鲁木齐市“中亚区域的现代化国际商贸城”这一旅游形象。此外,在乌洽会期间召开的中西亚区域经济合作高层论坛也对旅游目的地整体营销、产业结构的升级转型等对方面影响着乌市旅游的发展。结合本文的研究结果,对乌洽会的优化发展提出了合理化建议。
[Abstract]:With the progress of human society and the development of commodity economy, the development of convention and exhibition industry is also advancing by leaps and bounds. With its characteristics of strong economic driving effect and wide radiation range, it has become one of the important symbols to measure the economic prosperity and social progress of a country or region. Exhibition industry not only brings direct contribution to urban economy, but also promotes the consumption chain of tertiary industry. Based on this, the impact of exhibition on urban tourism attracted great attention of scholars. This paper takes Urumqi Foreign Economic and Trade Fair as an example to study the impact of long-term events on urban tourism. Firstly, the basic concepts of exhibition industry and urban tourism are expounded, the internal relations between them are analyzed, and the positive effects of convention and exhibition industry on the development of urban tourism are discussed, so as to consolidate the theoretical basis of the research in this paper. On the basis of existing statistical data, combined with the principle of measurability and representativeness of factors, the variables representing the development of Urumqi and Urumqi tourism development are selected, and Pearson correlation analysis of the selected variables is made. The correlation degree of each variable is studied. Principal component factors were determined by principal component analysis. On the basis of correlation analysis and principal component analysis, the correlation relationship between Urumqi and Urumqi tourism was studied quantitatively by linear regression analysis. Based on the questionnaire distributed at Urumqi, this paper discusses and studies the influence of Urumqi on tourist behavior, the influence of Urumqi on tourism image, and the influence of Urumqi on tourism development. The study shows that Urumqi tourists' tourism behavior is affected by Urumqi, and the influence on the middle part of Urumqi tourists' travel is mainly reflected in the factors such as the travel frequency, the stay time, the choice of accommodation facilities, and the situation of tourism self-expense. In terms of the influence of Urumqi's tourism image, the periodic and extensive media propaganda during the Urumqi meeting strengthens the tourist impression of Urumqi in people's minds, thus making the Urumqi city tourism image spread in a wider area. In addition, Urumqi itself has also strengthened the tourism image of Central Asia modernized International Trade City. In addition, the high-level forum on regional economic cooperation in Central and Western Asia held during the meeting also affected the development of tourism in Uzbekistan, such as the overall marketing of tourism destinations and the upgrading and transformation of industrial structure. Based on the research results of this paper, some reasonable suggestions are put forward for the optimization and development of WSCC.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F592.7;F224

【引证文献】